6 Sports Pr Business Success Stories [2024]

Updated: November 1st, 2023
Start A Sports Pr Business

Here are some real life success stories of starting a sports PR business:

1. Athlo agncy ($192K/year)

Jay Fuller, along with co-founders Aly and Isaac Nauta, came up with the idea for athlo agncy after a mom reached out to Jay about helping her daughter with NIL opportunities. With Aly's expertise in personal branding and Isaac's experience as a former college athlete, they saw a gap in the market and decided to create a personal branding startup specifically for college athletes navigating the NIL landscape. Through grassroots marketing, strategic partnerships, and cold outreach, they have been able to gain traction and attract potential customers before their official launch.

How much they make: $192K/year
Current team size: 0


On Starting A Business Helping Student Athletes Monetize Their Personal Brand

Athlo agncy co-founder Jay Fuller shares the story of how the personal branding startup for college athletes navigating NIL (Name, Image, and Likeness) was able to generate brand awareness through strategic partnerships and grassroots marketing initiatives, securing athlo ambassadors, event participation, and on-campus workshops with two different universities in pre-launch mode.

Jay grew the business to $16K/month
Read by 1,922 founders

Learn more about starting a sports PR business:

Where to start?

-> How to start a sports PR business?
-> How much does it cost to start a sports PR business?
-> Pros and cons of a sports PR business

Need inspiration?

-> Examples of established sports PR business
-> Marketing ideas for a sports PR business

Other resources

4. SportsPro Media

Sport industry news and insights for the latest broadcast, sponsorship, OTT, technology and endorsement deals: SportsPro Media

Website traffic: 530K/month


5. SportBusiness

Insight, analysis and data for top decision-makers in sport on SportBusiness…

Where they're located: South Australia, Australia
Website traffic: 190K/month


6. Sports Memorabilia, Autographs, Signed NFL, MLB, NBA

Buy guaranteed authentic sports memorabilia, autographs & signed gifts from MLB, NFL, NBA, NHL. Find baseball, football, basketball, hockey autographed jerseys.

Where they're located: Milwaukee, Wisconsin, USA
Website traffic: 520K/month