Business Idea

Start A Sports Pr Business

About

Starting a sports PR business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell Sports PR, or selling Sports PR online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a sports PR business ➜

Key stats

market size
$10.9B
starting costs
$28.1K
gross margin
17%
avg product price
$5000
time to build
12 months

About

Starting a sports PR business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell Sports PR, or selling Sports PR online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a sports PR business ➜

Key stats

market size
$10.9B
starting costs
$28.1K
gross margin
17%

 

avg product price
$5000
time to build
12 months

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $0 $7,000
Employee & Freelancer Expenses $151 $352
Website Costs $223 $7,215
Business Formation Fees $5,600 $20,400
Equipment & Supply Expenses $63 $200
Software Expenses $162 $3,094
Advertising & Marketing Costs $0 $2,050
Training & Education Expenses $0 $1,000
Total Startup Costs $6,199 $41,311

Successful Businesses

Business URL Rank
SportsPro Media sportspromedia.com #41,097
SportBusiness sportbusiness.com #95,572
Sports Memorabilia, Autographs, Signed NFL, MLB, NBA sportsmemorabilia.com #103,577
MRP Sport South Africa mrpsport.com #137,320
Creatitive creatitive.com #424,501
YMU ymugroup.com #479,565
JobsInSports.com jobsinsports.com #528,146
Coyne PR coynepr.com #542,481
Deep Creek PR deepcreekpr.com #561,624
Award Winning Boston / New York PR Agency 360pr.plus #758,054
Sport Industry Group sportindustry.biz #763,355

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required The cost to start a sports PR business costs significantly less money than most businesses, ranging anywhere from 7,579 to 41,311.
Rewarding work Starting a sports PR business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Meaningful business connections You never know who you will meet as a sports PR business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Cons Description
Longer Sales Process A sports PR business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Low margins The gross margins for your sports PR business are typically around 17%, which can make it more challenging to incur new expenses and maintain profitability.
Stressful work This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
Time commitment With starting a sports PR business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.
Impatient customers You may offer an engaging user experience for your customer, but customers expect a lot and may be impatient if they aren't pleased with your product or service.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.