7 Sports Consulting Business Success Stories [2024]

Pat Walls

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Updated: November 1st, 2023

Start A Sports Consulting Business

Here are some real life success stories of starting a sports consulting business:

1. Athlo agncy ($192K/year)

Jay Fuller, along with co-founders Aly and Isaac Nauta, came up with the idea for athlo agncy after a mom reached out to Jay about helping her daughter with NIL opportunities. With Aly's expertise in personal branding and Isaac's experience as a former college athlete, they saw a gap in the market and decided to create a personal branding startup specifically for college athletes navigating the NIL landscape. Through grassroots marketing, strategic partnerships, and cold outreach, they have been able to gain traction and attract potential customers before their official launch.

How much they make: $192K/year
Current team size: 0

On Starting A Business Helping Student Athletes Monetize Their Personal Brand

Athlo agncy co-founder Jay Fuller shares the story of how the personal branding startup for college athletes navigating NIL (Name, Image, and Likeness) was able to generate brand awareness through strategic partnerships and grassroots marketing initiatives, securing athlo ambassadors, event participation, and on-campus workshops with two different universities in pre-launch mode.

Revenue

Jay grew the business to $16K/month

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Learn more about starting a sports consulting business:

Where to start?

-> How much does it cost to start a sports consulting business?
-> Pros and cons of a sports consulting business

Need inspiration?

-> Examples of established sports consulting business
-> Marketing ideas for a sports consulting business

Other resources

Part of

Starting A Sports Consulting Business: Everything You Need To Know

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4. Slalom

Slalom is a modern consulting firm focused on strategy, technology, and business transformation.

Where they're located: Denver, Colorado, USA
Website traffic: 230K/month

5. The Best Sports Betting Odds & Picks Online

Website traffic: 310K/month

6. Nielsen Sports

Combining solutions from sponsorship effectiveness to fan data capabilities with Nielsen's understanding of consumer behavior and media consumption means Nielsen Sports is uniquely positioned to help businesses maximise their commercial success.

7. LeagueApps

LeagueApps equips sports leagues and club teams with the technology they need. Easily manage registrations, payments, schedules and communications.

Where they're located: Los Angeles, California, USA
Website traffic: 2.48M/month