Software Sales Business

2 Tips For Starting A Successful Software Sales Business (2025)

Updated: April 14th, 2025

Want to start your own software sales business? Here are some tips you should know:

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a software sales business:

#1: Eric, founder of Laxis:

We chatted with with Eric, founder of Laxis ($0/month). In our interview, Eric says:

If I could go back one year and change one thing, I would release my product 6 months earlier. Even though I am proud of the product we built, we could have released a version with fewer features 6 months earlier and have acquired a lot more users by now.

Additionally:

Dream big but start small. Instead of targeting a huge market and building a huge product, it is much doable to start with something small and target a niche market.

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Read the full interview ➜