Start A Social Media Management Business - Business Ideas

Start A Social Media Management Business - Business Ideas
Start A Social Media Management Business

Similar to virtual assistants, social media managers offer various services, including but not limited to:

  • Developing a marketing strategy based on clients' goals
  • Setting up social media accounts
  • Posting on behalf of their clients
  • Coming up with strategies for increasing client’s social media following
  • Marketing analysis.

To become a social media manager, know the various platforms and understand how they work so you can develop strategies that help clients reach their goals. The beauty of working as a social media manager is that you get a chance to define your work schedule and even choose what niches to work on.

Starting a social media management business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell social media, or selling social media online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size
$9.2B
starting costs
$5.89K
gross margin
65%
time to build
210 days

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $0 $7,000
Training & Education Expenses $0 $1,000
Software Expenses $0 $594
Advertising & Marketing Costs $0 $2,750
Website Costs $13 $215
Specific Industry Expenses $0 $100
Total Startup Costs $13 $11,659

Successful Businesses

Business URL Rank
The Viral Touch theviraltouch.com #4
Agorapulse agorapulse.com #6,288
Sendible sendible.com #13,032
Kontentino kontentino.com #81,667
iag iag.me #91,602
Social Champ socialchamp.io #100,024
Social Media 55 socialmedia55.com #240,580
CoNetrix conetrix.com #734,422
Online Front onlinefront.in #843,638
Marketing Sparkler marketingsparkler.com #1,104,564
M2Social - Social Media & Digital Marketing Agency m2social.net #1,302,124

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required The cost to start a social media management business costs significantly less money than most businesses, ranging anywhere from 12 to 11,659.
Rewarding work Starting a social media management business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Traffic to your website A social media management business gives people a reason to visit your website and to keep coming back to you!
Cons Description
Crowded Space Competition is high when it comes to your social media management business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Constant maintenance of publication You may find yourself constantly needing to update your social media management business in order to stay relevant for your audience and for those searching on google.
Lack of benefits With a social media management business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.
Isolation Often times, as a social media management business, you typically work alone and do not have much face-to-face interaction with other team members.
Taxes As a social media management business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
No safety net Typically, as a social media management business, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

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