Social media has become popular due to its ability to link businesses to their target customers. Social media consultants are professionals who help their clients improve, optimize and grow their social media presence.
Becoming a social media consultant comes with work flexibility and higher earning potential, but it also takes time and work commitment to grow the business.
To become a social media consultant, you must first become adept at using social media platforms and industry tools. Take online or offline courses like content marketing, public relations, and communication skills. Social media experts can choose a general practice or opt to focus on a niche.
Becoming a social media consultant requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell social media consultant, or selling social media consultant online, you can use this page as a guide for everything you'll need to know.
|Min Startup Costs||Max Startup Costs|
|Office Space Expenses||$0||$7,000|
|Employee & Freelancer Expenses||$150||$250|
|Business Formation Fees||$600||$4,700|
|Equipment & Supply Expenses||$63||$200|
|Advertising & Marketing Costs||$0||$2,550|
|Training & Education Expenses||$0||$1,000|
|Total Startup Costs||$1,198||$25,984|
|Eight Loop Social||eightloopsocial.com||#4|
|KnowEm Social Media Username Search||knowem.com||#33,085|
|The Bridgespan Group||bridgespan.org||#196,784|
|Three Girls Media, Inc.||threegirlsmedia.com||#251,238|
Pros & Cons
|Flexibility||You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.|
|Ability to start your business from home||It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!|
|Scalable||With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.|
|Traffic to your website||A social media consultant gives people a reason to visit your website and to keep coming back to you!|
|Meaningful business connections||You never know who you will meet as a social media consultant. This could be the start of an incredible business opportunity!|
|High customer retention rates||Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.|
|Stressful work||This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.|
|Niche Market||A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.|
|Churn||In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.|
|Time commitment||With becoming a social media consultant, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.|
|Difficult to build trust with your customer||With becoming a social media consultant, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business.|
|Impatient customers||You may offer an engaging user experience for your customer, but customers expect a lot and may be impatient if they aren't pleased with your product or service.|
Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.
Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.
The affiliate typically gets a unique link where clicks and conversions can be tracked.
Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.
For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.
Word of mouth
Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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