Start A Smoking Accessories Brand - Business Ideas

Updated: September 15th, 2022
Start A Smoking Accessories Brand

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

The smoking accessories industry is a billion-dollar market, and it's growing. While the market is primarily dominated by big brands, there are still opportunities for new brands to make their mark.

To succeed in this industry one should make sure that the brand is professional, but also fun and unique. You want your customers to feel like they can relate with you, and that they can trust you. Your target market is people who smoke and enjoy the lifestyle of smoking.

Starting a smoking accessories brand requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell smoking accessories, or selling smoking accessories online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a smoking accessories brand ➜

Key Stats

revenue (monthly)
$20K
starting costs
$34.3K
gross margin
20%
avg product price
$10
time to build
240 days
growth
Press
business model
E-Commerce
time investment
Full time
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$5,600

$19,700

Equipment & Supply Expenses

$63

$200

Retail Business Expenses

$1,250

$11,650

Inventory Expenses

$350

$14,750

Software Expenses

$150

$2,769

Advertising & Marketing Costs

$75

$4,736

Total Startup Costs

$7,862

$68,372

Successful Businesses

Business URL Rank

Camping Grills, Cook Systems, Smokers & All Things Outdoor Cooking

campchef.com

67,687

🍁 Canada's #1 Vaporizer Shop for Dry Herbs

torontovaporizer.ca

145,778

HBI International

hbiinternational.com

160,899

Ooze

oozelife.com

165,505

Pit Barrel Cooker

pitbarrelcooker.com

214,073

Arizer

arizer.com

267,504

LuvBuds: Discount Wholesale Dispensary and Smoke Shop Supplies

shopluvbuds.com

293,764

Big Poppa Smokers

bigpoppasmokers.com

398,688

Green Goddess Supply

greengoddesssupply.com

412,977

Firefly Vapor

thefirefly.com

445,644

NEW VAPE

newvape.com

465,528

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Meaningful business connections

You never know who you will meet as a smoking accessories brand. This could be the start of an incredible business opportunity!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

Easy to encourage "impulse buy"

In the smoking accessories brand, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.

Control of workload

With starting a smoking accessories brand, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.

Gain exposure and experience

This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!

Cons Description

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Longer Sales Process

A smoking accessories brand can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

Low margins

The gross margins for your smoking accessories brand are typically around 20%, which can make it more challenging to incur new expenses and maintain profitability.

High employee turnover

In the smoking accessories brand, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.

Niche Market

A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

High overhead expenses

With starting a smoking accessories brand, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

    Learn more about affiliate program ➜

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

    Learn more about direct sales ➜

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜