5 Self Improvement Blog Success Stories [2024]

Updated: November 1st, 2023
Start A Self Improvement Blog

Here are some real life success stories of starting a self-improvement blog:

1. Katie Goes Platinum ($72K/year)

Katie Emery, founder of KatieGoesPlatinum.com, came up with the idea for her business after deciding to embrace her gray hair and noticing a lack of information and products available for women going through the same transition. Within a few months of starting her blog, she earned $500 in ad revenue, and two years later, her site consistently averages $6,000 per month in revenue.

How much they make: $72K/year
How much did it cost to start: $500
Current team size: 1

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How I Started A $6K/Month Blog To Help Women Transitioning From Dyed Hair To Natural Gray Hair

Katie Emery founded KatieGoesPlatinum.com, a website advising women on how to transition from dyed hair to their natural gray hair, which earns an average of $6,000 per month in revenue through affiliate marketing, sponsored posts, and advertisements.

About
Katie started Katie Goes Platinum almost 6 years ago
Revenue
Katie grew the business to $6K/month
Costs
It cost Katie $500 to start the business
Read by 11,081 founders

2. Dean Bokhari ($1.44M/year)

Dean Bokhari, founder of DeanBokhari.com, was working as a marketer for a tobacco company until he had an emotional breakdown and decided to pursue meaningful work. After years of personal development and taking action, he started sharing what he had learned through writing, podcasting, and speaking, which eventually led him to start his membership platform. Now, with over half a million readers and monthly revenues exceeding $100,000, Dean is helping others improve their lives and achieve their goals.

How much they make: $1.44M/year
How much did it cost to start: $5K
Current team size: 17

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How I Started A $100K/Month Membership Platform Focused On Self-Improvement

Founder Dean Bokhari shares how he launched a membership platform focused on self-improvement, generating over $100,000 per month in revenue, attracting customers via high-quality content, guest blogging and Facebook ads, with plans to grow to $1,000,000 per month over the next 3-5 years.

About
Dean started Dean Bokhari about 3 years ago
Revenue
Dean grew the business to $120K/month
Costs
It cost Dean $5000 to start the business
Read by 7,581 founders

Learn more about starting a self-improvement blog:

Where to start?

-> How much does it cost to start a self-improvement blog?
-> Pros and cons of a self-improvement blog

Need inspiration?

-> Examples of established self-improvement blog
-> Marketing ideas for a self-improvement blog

Other resources

-> Blog post ideas for a self-improvement blog

3. Ed Latimore ($300K/year)

How much they make: $300K/year
Current team size:

Growing a Self-Improvement Blog to $25k/Mo

Case study: A self-improvement site founded by Ed has achieved an impressive $25k monthly recurring revenue and aims to double it while increasing organic traffic to 100k visits per month.

Revenue
They grew the business to $25K/month
Read by 310 founders