6 Security Awareness Training Business Success Stories [2024]

Pat Walls

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Updated: December 1st, 2023

Start A Security Awareness Training Business

Security awareness training is crucial for both organizations and individuals in safeguarding themselves from threats such as theft, violence, property damage, or loss. This can be achieved through preparedness and vigilance.

To begin with, it is important to create engaging training content that covers the best practices of situational awareness, self-defense tactics, alarm system utilization, perimeter access control protocols, identification of suspicious activity, and response techniques for diverse audiences.

Moreover, you should promote your dynamic training services through security industry partners, insurance providers, educational institutions, corporate HR departments, self-defense studios, and community centers to extend your reach.

It is vital to provide flexible training delivery options such as in-person sessions, webinars, online modules, or train-the-trainer programs to cater to different client needs and budgets.

By gaining a reputation for delivering skills that can effectively prevent incidents and limit losses utilizing both proven and emerging techniques, demand for your services will grow steadily through word-of-mouth and referrals.

Here are some real life success stories of starting a security awareness training business:

1. All Things Secured ($300K/year)

Josh Summers, founder of All Things Secured, came up with the idea for his personal security and privacy brand while living in China, where he experienced heavy censorship and surveillance. Recognizing the need for accessible online security and privacy content, Josh started producing tutorials and educational content to help everyday internet users protect themselves. With over 11 million people reached through 160 written guides and 110 videos, All Things Secured has become a trusted resource in the field.

How much they make: $300K/year
How much did it cost to start: $100
Current team size: 1

My Security YouTube Channel Hit 100K Subscribers & Makes $25K/Month

All Things Secured is a personal security and privacy brand with over 100,000 YouTube subscribers, 160 written guides, and 110 videos that have reached 11 million people worldwide; the founder's goal is to make online security and privacy attainable to anyone regardless of their age or technical proficiency.

About

Josh started All Things Secured about 7 years ago

Revenue

Josh grew the business to $25K/month

Costs

It cost Josh $100 to start the business

Read this case study

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Learn more about starting a security awareness training business:

Where to start?

-> How much does it cost to start a security awareness training business?
-> Pros and cons of a security awareness training business

Need inspiration?

-> Examples of established security awareness training business

Other resources

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Starting A Security Awareness Training Business: Everything You Need To Know

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4. Graduate and Undergraduate Programs in Cybersecurity

The SANS Technology Institute's cutting-edge graduate and undergraduate programs prepare the next generation of cybersecurity professionals for what they will face in the field.

Website traffic: 270K/month

5. Cybersecurity Human Risk Management

We are a CyberSecurity organization - focused on human risk. Living Security's Human Risk Management Platform gives you 16x more effective training than traditional Security Awareness programs, plus integrated human risk management in a single, automated, easy-to-use platform. By introducing Cybersecurity Human Risk Management we change the approach from reactive to predictive and proactive. Not only do we provide the very best, most engaging and effective security awareness training available, but we also provide the tools to make it possible to apply these materials in a laser-precise manner to reinforce areas of potential risk and turn them into effective points of defense BEFORE any cybersecurity threat can penetrate the company’s defenses.

6. IT Governance

IT Governance - the one-stop-shop for IT Governance including books, tools, learning and consultancy so that your organization can compete and win in today's world.

Website traffic: 60K/month