Start A Security Awareness Training Business - Business Ideas

Updated: September 15th, 2022
Start A Security Awareness Training Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Security awareness training is crucial for both organizations and individuals in safeguarding themselves from threats such as theft, violence, property damage, or loss. This can be achieved through preparedness and vigilance.

To begin with, it is important to create engaging training content that covers the best practices of situational awareness, self-defense tactics, alarm system utilization, perimeter access control protocols, identification of suspicious activity, and response techniques for diverse audiences.

Moreover, you should promote your dynamic training services through security industry partners, insurance providers, educational institutions, corporate HR departments, self-defense studios, and community centers to extend your reach.

It is vital to provide flexible training delivery options such as in-person sessions, webinars, online modules, or train-the-trainer programs to cater to different client needs and budgets.

By gaining a reputation for delivering skills that can effectively prevent incidents and limit losses utilizing both proven and emerging techniques, demand for your services will grow steadily through word-of-mouth and referrals.

Starting a security awareness training business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell security awareness training service, or selling security awareness training service online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size
starting costs
gross margin
time to build
270 days

Startup Costs

Min Startup Costs Max Startup Costs

Employee & Freelancer Expenses



Website Costs



Business Formation Fees



Vehicle Expenses



Retail Business Expenses



Advertising & Marketing Costs



Software Expenses



Office Space Expenses



Specific Industry Expenses



Total Startup Costs



Successful Businesses

Business URL Rank

Graduate and Undergraduate Programs in Cybersecurity


Cybersecurity Human Risk Management


IT Governance


All Things Secured




TrustNet Cybersecurity Solutions


Security Awareness Training & Insights


Phishing Simulation & Security Awareness Training


MSP Technology




LUCY Security


Pros & Cons

Pros Description

Little startup costs required

The cost to start a security awareness training business costs significantly less money than most businesses, ranging anywhere from 62 to 35,923.

Rewarding work

Starting a security awareness training business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

Pick & choose the clients you work with

Security Awareness Training Businesses have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!

Control of workload

With starting a security awareness training business, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.

Gain exposure and experience

This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!

Cons Description

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Longer Sales Process

A security awareness training business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

Work can be inconsistent

As a security awareness training business, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.

Lack of benefits

With a security awareness training business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.


As a security awareness training business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

No safety net

Typically, as a security awareness training business, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.

Pat Walls,  Founder of Starter Story
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