6 Sauna Service Business Success Stories [2023]

Updated: November 1st, 2023
Start A Sauna Service Business

Have you ever felt so tired that you wished you could jump into a steam room or a sauna? You are not alone. Sauna and steam room improve blood circulation, lower blood pressure, and reduce stress. Thus, many people will even pay for a sauna or steam bath just to enjoy the relaxation. Therefore, opening a sauna and steam bath business can be profitable.

Here are some real life success stories of starting a sauna service business:

1. Live Fit ($720K/year)

Chris, the founder of Live Fit, started the company in 2011 to address the misses in the personal training industry and create a more comfortable experience for clients. He focused on building trusting relationships, offering a variety of services like strength training, yoga, and massage sessions. Over the years, Live Fit has grown steadily, expanding to two locations and generating over $760,000 in revenue in 2019.

How much they make: $720K/year
Where they're located: Overland Park, Kansas, USA
How much did it cost to start: $50K
Current team size: 1


How I Started A $60K/Month Personal Training Company

Live Fit, a personal training company founded in 2011, grew from earning $80,000 in their first year with two trainers to earning over $760,000 in 2019 with 12 trainers and two locations, thanks to a focus on building trusting relationships and providing a variety of services to clients.

Chris started Live Fit almost 13 years ago
Chris grew the business to $60K/month
It cost Chris $50000 to start the business

Learn more about starting a sauna service business:

Where to start?

-> How much does it cost to start a sauna service business?
-> Pros and cons of a sauna service business

Need inspiration?

-> Examples of established sauna service business

Other resources


  • Website traffic: 200K/month
  • Business rank: #58.6K

Check out their full website ➜

5. Sana commerce

Prioritize relationships, not just transactions. Find out how Sana Commerce’s e-commerce platform for SAP and Microsoft Dynamics can help you succeed.

  • Website traffic: 130K/month
  • Business rank: #89K

Check out their full website ➜

6. ICDSoft Ltd.

ICDSoft provides fast and reliable web hosting services with outstanding 24/7 support. Quality web hosting since 2001. Includes free daily backups and free SSL.

  • Business rank: #106K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
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