6 Sauce And Ketchup Business Success Stories [2024]

Updated: November 1st, 2023
Start A Sauce And Ketchup Business

Ketchup is used primarily in commercial fast-food shops, but its demand is increasing at the household level. The demand for ketchup is supported by the significant growth in the food and beverage industry.

Here are some real life success stories of starting a sauce and ketchup business:

1. Trini Pepper Sauce ($27K/year)

Mustafa Mannan, co-founder of Trini Pepper Sauce, came up with the idea after his family's pepper sauce recipe from Trinidad and Tobago received much praise from friends in North Carolina. To bring the sauce to a wider audience, Mustafa launched a successful Kickstarter campaign that raised over $32,000, enabling them to import the peppers, manufacture the first batch, and distribute the sauce domestically and internationally.

How much they make: $27K/year
Current team size: 3


How We Started A Successful Hot Sauce Brand

Trini Pepper Sauce co-founder and co-owner, Mustafa Mannan, shares how he successfully imported and manufactured his family's unique pepper sauce recipe and launched it through a Kickstarter campaign, now selling an average of $3,000/month in revenue.

Mustafa started Trini Pepper Sauce over 10 years ago
Mustafa grew the business to $2.25K/month
Read by 33,439 founders

2. KPOP Foods ($2.4M/year)

Theo Lee, co-founder and CEO of KPOP Foods, came up with the idea for the business based on his love for Korean food and the desire to share it with others. Along with his co-founder, Mike Kim, they wanted to create a Korean food brand that not only offered delicious products but also represented the vibrant and energetic atmosphere of Korean culture. They launched their first product, KPOP Sauce, through a successful Kickstarter campaign, which funded within the first eight hours and ended with nearly $40,000 from over 1,200 backers.

How much they make: $2.4M/year
Current team size: 5


How Two Students Made $100K Bringing Korean Hot Sauce To America

KPOP Foods, a Korean food company, generated nearly $100,000 in revenue since last year through its successful Kickstarter campaign and Amazon's Choice badge; they have entered over 90 specialty stores throughout the west coast and are currently raising an investment round to expand their distribution into major retailers and are launching new sauces later this year.

Theo started KPOP Foods about 7 years ago
Theo grew the business to $200K/month
Read by 9,359 founders

Learn more about starting a sauce and ketchup business:

Where to start?

-> How much does it cost to start a sauce and ketchup business?
-> Pros and cons of a sauce and ketchup business

Need inspiration?

-> Examples of established sauce and ketchup business

Other resources

3. Huy Fong Foods ($150M/year)

How much they make: $150M/year
Current team size: 38


How Huy Fong’s Sriracha Hit $150 Million A Year In Sales — With Zero Marketing

Huy Fong Foods' Sriracha sauce, also known as rooster sauce, generates $150 million in revenue annually, accounting for 10% of the US market for hot sauce, despite founder David Tran starting out selling his sauces out of a blue Chevy van.

They started Huy Fong Foods about 44 years ago
They grew the business to $12.5M/month
Read by 1,697 founders

4. Sienna Sauce ($192K/year)

How much they make: $192K/year
Current team size: 3


15-Year-Old Entrepreneur Runs Her Own Sauce Business

A teenage entrepreneur's homemade chicken wing sauce, Sienna Sauce, has become a $192,000 revenue-generating empire sold in 70 US stores, through building a loyal customer base, starting small, and expanding to retail, marketing through branding, consistency and leveraging family support.

They started Sienna Sauce about 7 years ago
They grew the business to $16K/month
Read by 586 founders