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5 Sauce And Ketchup Business Success Stories [2023]

5 Sauce And Ketchup Business Success Stories [2023]
Start A Sauce And Ketchup Business

Ketchup is used primarily in commercial fast-food shops, but its demand is increasing at the household level. The demand for ketchup is supported by the significant growth in the food and beverage industry.

Here are some real life success stories of starting a sauce and ketchup business:

1. Trini Pepper Sauce ($27K/year)

Mustafa (from Raleigh) started Trini Pepper Sauce over 9 years ago.

$2.25K / month
3 founders / 3 employees

Case Study

Hello! My name is Mustafa Mannan, co-founder and co-owner of Trini Pepper Sauce by Findlay Food Group llc. Undergrad friends and I started producing two varieties of sauce, mild [also known as “Original”] and hot, five years ago.

Today, the sauce is sold in specialty stores in Raleigh and Washington DC, with the majority of sales coming from our online store front. All in all we are averaging $3000/month in revenue.


2. KPOP Foods ($2.4M/year)

Theo Lee (from Los Angeles, California, USA) started KPOP Foods over 6 years ago.

$200K / month
2 founders / 5 employees
Los Angeles, California, USA

Case Study

Hi, my name is Theo Lee and I’m the co-founder and CEO of KPOP Foods.
Today, the brand and story behind a company is critical for success and sustainability as consumers are driven towards companies and products making an impact.

We’ve entered over 90 specialty stores throughout the west coast and are currently raising an investment round to expand our distribution into major retailers.


Learn more about starting a sauce and ketchup business:

Where to start?

-> How much does it cost to start a sauce and ketchup business?
-> Pros and cons of a sauce and ketchup business

Need inspiration?

-> Examples of established sauce and ketchup business

Other resources

4. Huy Fong Foods ($150M/year)

David Tran (from Irwindale, California, USA) started Huy Fong Foods about 43 years ago.

$12.5M / month
1 founders / 38 employees

Case Study

Huy Fong Foods is an American hot sauce manufacturer headquartered in Irwindale, California. In 1980, a Chinese immigrant from Vietnam named David Tran founded the brand.

The business has developed into one of the market leaders for Asian hot sauces, particularly Sriracha sauce, also known as rooster sauce, because of the rooster-themed label.

When Tran first began his business, he sold his sauces out of a blue Chevy van that he had filled with used baby food jars. In his first month, he earned $2300.

In 2019, Tran's Sriracha generated $150 million in revenue annually, accounting for 10% of the US market for hot sauce.


Read the full story on vietcetera.com ➜

Pat Walls,  Founder of Starter Story
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