Start A Real Estate Photographer
About
Starting a real estate photographer requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell real estate photographer, or selling real estate photographer online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start a real estate photographer ➜
Key stats
Startup Costs
| Min Startup Costs | Max Startup Costs | |
|---|---|---|
| Office Space Expenses | $35 | $3,250 |
| Employee & Freelancer Expenses | $0 | $5,500 |
| Equipment & Supply Expenses | $500 | $5,000 |
| Website Costs | $232 | $6,500 |
| Business Formation Fees | $5,600 | $20,400 |
| Other Expenses | $0 | $2,300 |
| Software Expenses | $150 | $3,044 |
| Advertising & Marketing Costs | $75 | $5,286 |
| Total Startup Costs | $6,592 | $51,280 |
Successful Businesses
| Business | URL | Rank | |
|---|---|---|---|
|
Strikingly | mystrikingly.com | #6,786 |
|
Zenfolio | zenfolio.com | #20,441 |
|
Real Estate Photography and Virtual Tours | virtuance.com | #150,159 |
|
VHT Studios | vht.com | #173,965 |
|
Home Visit | homevisit.com | #234,755 |
|
Preview First | previewfirst.com | #275,061 |
|
PhotoUp | photoup.net | #362,447 |
|
Homejab | homejab.com | #401,408 |
|
PFRE | photographyforrealestate.net | #426,084 |
|
unknown | truplace.com | #519,544 |
|
Dee Zunker Photography | deezunkerphotography.com | #522,109 |
Pros & Cons
| Pros | Description |
|---|---|
| Flexibility | You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own. |
| Ability to start your business from home | It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning! |
| Scalable | With businesses and processes changing daily, there will always be demand for new features, products and services within your real estate photographer. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers. |
| No overhead costs | To get your real estate photographer started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money! |
| Meaningful business connections | You never know who you will meet or get to work with for your real estate photographer. This could be the start of an incredible business opportunity! |
| High customer retention rates | Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your real estate photographer becomes an integral piece of their every day lives. |
| Cons | Description |
|---|---|
| Niche Market | A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience. |
| Work can be repetitive | You may find creating the same product over and over repetitive and tiresome. One way of avoiding this is to diversify product lines and revenue streams - this will keep things interesting! |
| Time commitment | With starting a real estate photographer, all responsibilities and duties will be in your hands. Although this is not necessarily a negative thing, it's important to understand that your work-life balance may be a bit unbalanced at times. This can place a strain on friends and family and add to the pressure of launching a new business. |
| Difficult to build trust with your customer | With a real estate photographer and any online business, there is little physical interaction, which means it can be a lot more difficult to establish trust and clout with your customers. You'll need to go the extra mile with your customer to grab their attention as soon as they reach your site + assure them that your brand is legit and trustworthy. |
| Impatient customers | Your real estate photographer may offer an engaging user experience for your customer, but it's important to note that customers expect a lot when it comes to your product, and are more likely to become impatient with you and your product if there are any bugs or equipment breakdowns. |
| Learning Curve | When you start your own business, you no longer have upper management to provide you with a playbook for your roles and responsibilities. You should know the ins and outs of every aspect of your business, as every decision will come down to you. |
Marketing Ideas
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1
Word of mouth
The most tried and true way to grow a real estate photographer is through word of mouth - some entrepreneurs would say it's more important than all social media.
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2
Partnerships
Starting a real estate photographer is all about building relationships and becoming an integral part of your community.
Many entrepreneurs make the mistake of thinking they can do everything on their own. In reality, other businesses (even your competition) and members of your community can be a huge piece of your growth strategy.
When forming any type of partnership, a lot of energy and time can go into this.
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3
Advertising on social media
Social media advertising is one of the leading ways to get the word out when it comes to real estate photographer.
There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.
