Business Idea

Start A Real Estate Agent

About

Starting a real estate agent requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell real estate agent, or selling real estate agent online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a real estate agent ➜

Key stats

market size
$9600B
revenue (monthly)
$350K
starting costs
$28.6K
gross margin
5%
time to build
10 months
growth
Direct sales
time investment
Full time
work from home?
Yes

About

Starting a real estate agent requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell real estate agent, or selling real estate agent online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a real estate agent ➜

Key stats

market size
$9600B
revenue (monthly)
$350K
starting costs
$28.6K
gross margin
5%

 

time to build
10 months
growth
Direct sales
time investment
Full time
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $550 $6,000
Website Costs $232 $6,500
Business Formation Fees $5,600 $20,400
Other Expenses $0 $2,300
Software Expenses $150 $3,044
Advertising & Marketing Costs $0 $2,550
Training & Education Expenses $0 $1,000
Total Startup Costs $6,567 $50,544

Successful Businesses

Business URL Rank
Domain domain.com.au #3,137
corcoran corcoran.com #43,603
Luxury Estate luxuryestate.com #49,765
Find Your Dream Home rockethomes.com #60,263
Christie's Real Estate christiesrealestate.com #64,435
ratemyagent.com.au ratemyagent.com.au #65,156
Miami Condo Investments miamicondoinvestments.com #65,661
Ray White, Australasia's largest real estate group raywhite.com #70,957
bproperty bproperty.com #76,378
The Oppenheim Group ogroup.com #81,019
unknown belleproperty.com #93,135

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Rewarding work Starting a real estate agent can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Meaningful business connections You never know who you will meet or get to work with for your real estate agent. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your real estate agent becomes an integral piece of their every day lives.
Pick & choose the clients you work with Real Estate Agentes have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!
Control of workload With a real estate agent, you get the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A real estate agent can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Low margins The gross margins for your real estate agent are typically around 5%, which can make it more challenging to incur new expenses and maintain profitability.
High employee turnover In the real estate agent, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a real estate agent, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
Stressful work This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.

Marketing Ideas

  • 1

    Affiliate program

    An affiliate program is a way to reward people outside your organization to share your product.

  • 2

    Direct sales

    You may find yourself in a spot where you're ready to hire a few (or many) salespeople to support the sales conversion process. Regardless if you have one or thirty salespeople, it's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 3

    Word of mouth

    The most tried and true way to grow a real estate agent is through word of mouth - some entrepreneurs would say it's more important than all social media.