Sean Penrith, the CEO and co-founder of Mindful Proteins, was inspired to start the company after his personal journey with yoga, meditation, and a healthy diet transformed his life. He saw a gap in the market for clean-label protein water and decided to create TATU Protein Water, which is loaded with 15g of whey protein isolate and free from artificial ingredients and sugars. After extensive market research and positive feedback from consumers, Mindful Proteins is preparing for its first commercial production run in early 2020.

How much they make: $14.4K/year
How much did it cost to start: $100K
Current team size: 0

How I'm Launching A Food Startup Selling Protein Water In A Can

Mindful Proteins co-founder shares how they developed TATU, a clean-label protein water with 15g of whey protein isolate that contains 0g of total sugars, to cater to wellness-oriented consumers looking for functional beverages and hydration; targeting yoga studios, retail, and online sales with plans to expand production and new product lines to become a $100 million company.

About

Sean started Mindful Proteins Inc. almost 6 years ago

Revenue

Sean grew the business to $1.2K/month

Costs

It cost Sean $100000 to start the business

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