6 Preppy Clothing Business Success Stories [2023]

Updated: July 24th, 2023
Start A Preppy Clothing Business

Here are some real life success stories of starting a preppy clothing business:

1. Lazyjack Press ($252K/year)

Miriam Zelinsky (from New York, New York, USA) started Lazyjack Press over 11 years ago.

$21K / month
1 founders / 0 employees
New York, New York, USA

Case Study

Hi guys! My name is Miriam Zelinsky and I’m the founder of Lazyjack Press. I started the company more than five years ago in order to create a better quality prep brand.

Customers will regularly tell me how well my ties physically tie and how they’re better than, not only the other prep brands but the bigger European players in the game, which was shocking to me! I never intended to compete with the big designers – I just wanted to create a fun and better quality brand. It’s not only the monetary success, but the positive feedback and seeing people’s reactions when they learn the name of a tie makes it all extremely worth it!


Learn more about starting a preppy clothing business:

Where to start?

-> Preppy clothing business plan
-> How to finance a preppy clothing business?
-> How much does it cost to start a preppy clothing business?
-> Pros and cons of a preppy clothing business
-> How to get clients for a preppy clothing business?

Need inspiration?

-> Examples of established preppy clothing business
-> Marketing ideas for a preppy clothing business
-> Preppy clothing business slogans
-> Preppy clothing business names

Other resources

-> Profitability of a preppy clothing business
-> Preppy clothing business tips

4. vineyard vines

  • Website traffic: 810K/month
  • Business rank: #42.2K

Check out their full website ➜

5. Southern Honey Boutique

Shop for Trendy Women's Tops, Graphic Tees, Bottoms, Outerwear from Trendy Online Boutiques. Visit our store in Stephenville, TX and Hobbs, NM!

  • Business rank: #159K

Check out their full website ➜

6. Country Club Prep

Shop preppy clothing and accessories for men and women from your favorite brands. Dressing well is a privilege and preppy is always in style! Free Shipping.

  • Website traffic: 70K/month
  • Business rank: #213K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
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