7 Preppy Clothing Brand Success Stories [2024]

Updated: November 19th, 2023
Start A Preppy Clothing Brand

Here are some real life success stories of starting a preppy clothing brand:

1. navyBLEU ($240K/year)

Erin found inspiration on her Instagram and started an online store that sells navy-colored items. Her spouse supported her idea.

How much they make: $240K/year
How much did it cost to start: $20K
Current team size: 0

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How I Started A $15K/Month Online Clothing Store That Sells All Things Navy

Navy-obsessed Erin Hornyak founded navyBLEU, an online boutique dedicated to the color, which has seen approximately 250 orders from 210 customers to date and attracted the attention of influencers and a boutique PR firm to spread the word.

About
Erin started navyBLEU almost 5 years ago
Revenue
Erin grew the business to $20K/month
Costs
It cost Erin $20000 to start the business
Read by 6,525 founders

So... can you actually make money with a preppy clothing brand?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

4. Tuckernuck

Choose from over 200 brands of clothing for ladies, gentlemen, plus home decor and find dozens of hand- picked styles. Check out our Lookbook and best sellers for the latest trends!

Where they're located: Manhattan Community Board 1, New York, USA
Website traffic: 280K/month

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5. J.McLaughlin

J.McLaughlin is a destination for defining style. Our collection of women's and men's clothing and accessories reflects our casual, classic style peppered with a dose of wit.

Where they're located: Manhattan Community Board 1, New York, USA
Website traffic: 350K/month

article

So... can you actually make money with a preppy clothing brand?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. Southern Fried Chics

Southern Fried Chics has the best selection of Southern Clothing styles for women, including Boho Dresses and Western Boots. Here you can find flowing white country wedding dresses, black sequin party dresses, and everything in between. And of course, the footwear and accessories to match.

Where they're located: San Antonio, Texas, USA
Website traffic: 310K/month