Business Idea

Start A Ppc Agency

About

Starting a PPC agency requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell PPC services, or selling PPC services online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a PPC agency ➜

Key stats

market size
$10.1B
revenue (monthly)
$22.3K
starting costs
$29.5K
gross margin
60%
avg product price
$500
time to build
10 months
growth
Direct sales
business model
Consulting
time investment
Full time

About

Starting a PPC agency requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell PPC services, or selling PPC services online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a PPC agency ➜

Key stats

market size
$10.1B
revenue (monthly)
$22.3K
starting costs
$29.5K
gross margin
60%
avg product price
$500

 

time to build
10 months
growth
Direct sales
business model
Consulting
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Equipment & Supply Expenses $500 $5,000
Website Costs $303 $7,215
Business Formation Fees $5,600 $20,400
Training & Education Expenses $0 $1,000
Software Expenses $162 $3,094
Advertising & Marketing Costs $0 $7,050
Other Expenses $0 $300
Total Startup Costs $7,466 $51,411

Successful Businesses

Business URL Rank
KlientBoost klientboost.com #30,736
Higher Visibility highervisibility.com #48,675
OuterBox outerboxdesign.com #58,532
Website Promotion: Netpeak International – SEO and PPC for Business netpeak.net #66,510
Direct Online Marketing directom.com #96,871
Latest Bookmarking Site socialbookmarkingseo.com #106,118
Marketing China marketingtochina.com #126,829
Compuvate compuvate.com #130,767
ONEWEBX onewebx.com #158,747
Allstate allstate.ca #171,976
Vazooky Digital vazooky.com.au #188,254

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Rewarding work Starting a PPC agency can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Traffic to your website A PPC agency gives people a reason to visit your website and to keep coming back to you!
Meaningful business connections You never know who you will meet as a PPC agency. This could be the start of an incredible business opportunity!
Cons Description
Crowded Space Competition is high when it comes to your PPC agency, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Longer Sales Process A PPC agency can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Work can be inconsistent As a PPC agency, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.
Work can be repetitive You may find creating the same product over and over repetitive and tiresome. One way of avoiding this is to diversify product lines and revenue streams - this will keep things interesting!
Time commitment With starting a PPC agency, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.
Impatient customers You may offer an engaging user experience for your customer, but customers expect a lot and may be impatient if they aren't pleased with your product or service.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.