11 Podcasting Business Success Stories [2023]

11 Podcasting Business Success Stories [2023]
Start A Podcasting Business

Podcasting businesses often start as a hobby. You publish a few episodes and posts, and soon you will start getting engagements from interested parties.

However, to earn money from your podcasting business, you need to put a lot of effort and time into producing quality shows that address your audience's concerns.

To grow your podcast business, ensure regular publishing, which brings better growth, more listeners to your channel, and a higher income.

Here is a list of steps to help you transition the podcast from a hobby to a full-time podcast business:

  • Ensure a focused effort and adjust the tone of each podcast episode
  • Make podcasting your priority
  • Focus on building
  • Grow a mailing list
  • Aim at building a trusted brand
  • Develop a long-term growth and marketing plan

Here are some real life success stories of starting a podcasting business:

1. Influence Podium ($480K/year)

Marti Sanchez (from Charlotte) started Influence Podium over 3 years ago.

$40K / month
1 founders / 6 employees

Case Study

Hey! My name is Marti Sanchez and I am the CEO of Influence Podium. We help B2B CEOs get placed on podcasts their target audience listens to and repurposes those episodes into LinkedIn or Twitter content to grow their personal brand and drive inbound.

We just crossed $30k MRR and are looking to hit seven figures by the end of the year. We’re a young company in our 3rd year in business, and completely self-funded.


2. Ask Holly Hall ($72K/year)

Holly (from Toronto, ON, Canada) started Ask Holly Hall almost 4 years ago.

$6K / month
1 founders / employees

Case Study

I am an Author, LifeCoach Astropsychologist, Clairvoyant, Spiritual Therapist, Astrologer, and Teacher at Ask Holly Hall. At a young age, I recognized my relationship with The Universe.

Understand the importance of your presence as a fundamental part of this continuous existence, called life. One reading will do just that! Co-Create your future with a higher vibration.


Learn more about starting a podcasting business:

Where to start?

-> How much does it cost to start a podcasting business?
-> Pros and cons of a podcasting business

Need inspiration?

-> Examples of established podcasting business

Other resources

-> Podcasting business tips

4. JAR Audio ($1.44M/year)

@jar_roger is a Co-founder of JAR Audio, one the world’s largest podcast production companies. He discusses why many brands are choosing to create podcasts and his own experience building JARaudio.com   IG: rogernairn

Roger Nairn, Jen Moss, and Aaron Johnson (from Vancouver, British Columbia, Canada) started JAR Audio about 4 years ago.

$120K / month
3 founders / 24 employees

Case Study
  • One of the biggest podcast production companies in the world, JAR Audio, was founded by Roger Nairn, Jen Moss, and Aaron Johnson.
  • They eventually started the agency to replace traditional advertising with high-quality, high-performing podcasts.
  • JAR Audio is a full-service branded podcast agency that assists brands in making meaningful and quantifiable connections with their audience.
  • JAR's podcasts consistently achieve listen-through rates of 95–100%. Comparatively, the watch-through rate for professionally made YouTube videos is around 50%.


Watch the full video on youtube.com ➜

5. Castos ($1.5M/year)

The startup podcast with more than 500 episodes to help you launch and grow. 10 million+ downloads. 500+ five-star reviews.

Craig Hewitt (from Winter Garden, FL, USA) started Castos ago.

$125K / month
1 founders / 17 employees

Case Study

In 2017, Craig Hewitt founded Castos, a popular podcasting platform.

Castos makes podcasting easy and accessible to everyone with their hosting platform and integration of the Simple Podcasting plugin

More than 10M people have downloaded the 500+ episodes of podcasts uploaded by Castos.

At present, the Seriously Simple Podcasting pluginhas been installed over 30,000 times, and the Castos hosting service has 10,000 active users

The company generates about $1.5M in ARR


Read the full article on nichepursuits.com ➜

6. Journey To Launch ($252K/year)

In this week’s rewind episode, Co-Work With Me as I discuss unlearning purpose and how to stop letting analysis paralysis keep you from pursuing your side hustle. Check out this episode and others on , , and This episode is brought to you by:  Host and personal finance educator Jamila Souffrant shares practical and tactical ways that you can achieve your dreams of Financial Freedom & Financial Independence. Subscribe and listen to the Journey To Launch podcast wherever you listen to podcasts.  Links mentioned in this episode Click here to subscribe via RSS feed (non-iTunes feed): Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: Guest Social Media Info Side Hustle Pro –

Jamila Souffrant (from New York, NY, USA) started Journey To Launch about 7 years ago.

$21K / month
1 founders / employees

Case Study

Jamila Souffrant is the founder of Journey to Launch, a podcast that offers information and tools to help people increase their savings, pay off their debt, and achieve financial independence.

  • Her passion started in 2016 as a personal quest for financial independence.
  • She launched Journey to Launch first as a blog in 2018, where she used to jot down her journey from being broke to achieving economic empowerment.
  • The success of her blog motivated her to launch The Journey to Launch podcasts.
  • The podcast has helped many listeners come out of debt, stop living paycheck to paycheck and build-savings.
  • She received notable media attention in 2018 from outlets like Money Magazine and Insider.
  • The podcast had an exceptional year with over 2 million downloads and a Forbes feature.
  • Journey to Launch has 10K+ email subscribers, a monthly audience, and social research of 150K+.


Read the full story on forbes.com ➜

7. Guestio ($1.8M/year)

Travis Chappell (from Las Vegas, NV, USA) started Guestio almost 3 years ago.

$150K / month
1 founders / 7 employees

Case Study

My name is Travis Chappell, and I am the founder of Guestio and the host of the Build Your Network Podcast. Guestio is a Saas marketplace that connects podcast guests to podcast hosts for better conversations. We have our software subscription that enables you to create a press kit that is publicly listed in our marketplace, send up to 50 pitches a month using audio and video, communicate with those you are pitching or those who are pitching you, and even help you charge for your time or audience. We also have an agency that does everything the software does but on a done-for-you basis.

In the agency, we typically work with 7-9 figure founders and help them get booked on top podcasts for publicity, authority, credibility, and traffic. We raised a 1.3 million dollar pre-seed round last year and just clocked in a $220k month in August of 2022.


8. Sober Powered Media ($60K/year)

Gill Tietz (from Boston, MA, USA) started Sober Powered Media 10 months ago.

$5K / month
1 founders / 0 employees

Case Study

I’m Gill (pronounced Jill) and I’m the founder of Sober Powered Media. I started my business in June 2022 after growing my podcast, Sober Powered, from no audience at all to a top 100 mental health podcast in 2 years. I started SPM to bring together some of the top mental health podcasts to help us monetize our shows with sponsorships, grow our shows, and work together as a team to share our expertise in a mastermind group.


9. Afford Anything ($126K/year)

Think you can’t invest in real estate because you love to travel? Think again. Here’s how one traveler renovates, manages and rents her investment property.

Paula Pant (from New York, NY, USA) started Afford Anything about 12 years ago.

$10.5K / month
2 founders / 14 employees

Case Study
  • Paula quit her job in 2008 and went backpacking around Asia and Australia for the next two years.
  • When she returned to the US in 2010 she wanted to do something independently and chose a career as a self-employed writer which brought her a six-figure income.
  • She used this money to buy a three-unit house and put two of the units on rent.
  • Paula saved money and kept investing in real estate for the next few years.
  • Now, she lives her life, and travels the world while her real estate properties are earning money for her.


Get the full podcast on thefishow.com ➜

10. BrandonGaille.com ($300K/year)

From serious health issues and being $500,000 in debt to earning 7-figures a year in ad revenue. That’s the short story of this week’s guest on the show, Brandon Gaille of  . Brandon has been around online business since the 90s, he’s made a ton of money, battled some really scary health issues, and today is one of the top bloggers in the world earning a collective 6 million visits a month across his three sites. Brandon is also the founder of , an AI-powered SEO tool that helps bloggers find keywords and outline their articles, and . In this episode, Brandon goes into detail explaining how new bloggers can choose a niche to enter, how he finds low competition keywords, the best ways to monetize a blog, and much more. Tune in to The Side Hustle Show interview to hear: Brandon’s best-proven processes for getting more traffic to your site how Brandon evaluates if a niche is worth entering how to use your blog to create a funnel and sell your own digital products  

Brandon Gaille (from Houston, Texas, United States) started BrandonGaille.com about 10 years ago.

$25K / month
1 founders / employees

Case Study

Brandon Gaille is the creator of the BrandonGaille.com. His blog primarily covers business tips, funding options, marketing tactics, growth hacks, and more.

He is also the creator of RankIQ.com, an AI-powered SEO tool that assists bloggers in finding keywords and summarizing their articles, and The Blogging Millionaire Podcast.

Additionally, Brandon hosts The Blogging Millionaire, a podcast about blogging that has received the most downloads on Apple. Brendon is getting a combined 6 million visits/month across three of his websites.

Since the 1990s, Brandon has been blogging and working online. He has amassed enormous wealth, overcome some terrifying health issues, and is now one of the most successful bloggers on the internet.


Read the full story on sidehustlenation.com ➜

Pat Walls,  Founder of Starter Story
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