Personalized Gift Business

11 Tips For Starting A Successful Personalized Gift Business (2024)

Updated: January 19th, 2023

Want to start your own personalized gift business? Here are some tips you should know:

Learn more about starting a personalized gift business:

Where to start?

-> How to start a personalized gift business?
-> How much does it cost to start a personalized gift business?
-> Pros and cons of a personalized gift business

Need inspiration?

-> Other personalized gift business success stories
-> Marketing ideas for a personalized gift business
-> Personalized gift business slogans
-> Personalized gift business names

Other resources

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a personalized gift business:

#1: Elliot Bishton, founder of Engravers Guild:

We chatted with with Elliot, founder of Engravers Guild ($200K/month). In our interview, Elliot says:

That night, I emailed the agency and told them never to contact me again, I designed a complete rudimentary website (on PowerPoint!) and found a new website coder online.

Additionally:

In terms of SEO, 14 months ago we hadn’t had a single organic impression on Google. This has been growing steadily to over 1,000 organic impressions sometimes in a single day.

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#2: Catherine Weis, founder of Bestowe Gifting:

We chatted with with Catherine, founder of Bestowe Gifting ($12K/month). In our interview, Catherine says:

Word of Mouth really worked when I started reaching out to Event Planners and affiliates that could work with me to be my spokespeople.

Additionally:

Growing an eCommerce business is hard. It requires a lot of brand awareness, a lot of money, and a lot of hard work.

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#3: Elliot Bishton, founder of Engravers Guild:

We chatted with with Elliot, founder of Engravers Guild ($200K/month). In our interview, Elliot says:

It’s a reminder that, like them, we are all running marketing businesses and we shouldn’t make the mistake that we are doing something else.

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#4: Tom Strickland, founder of Bookblock:

We chatted with with Tom, founder of Bookblock ($260K/month). In our interview, Tom says:

In 2014 we decided it was time to quietly let Monsieur Notebook go, set up our own factory, and rebrand the business to focus on corporate gift manufacture.

Additionally:

Fail to prepare, prepare to fail. Whilst I set up my business in my early-20s, it really took all of my 20s worth of set-backs and failure, and a lot of family and friends’ support, to pop out into the 30s with a viable business.

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#5: Elliot Bishton, founder of Engravers Guild:

We chatted with with Elliot, founder of Engravers Guild ($200K/month). In our interview, Elliot says:

When you start a business, you have to take whatever you can get. However, as soon as you have the chance to diversify, you have to do it.

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#6: Elliot Bishton, founder of Engravers Guild:

We chatted with with Elliot, founder of Engravers Guild ($200K/month). In our interview, Elliot says:

Don’t get trapped into trying to be a certain type of business in a market where the ship has already sailed.

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#7: Dmitriy Peregudov, founder of GiftBasketsOverseas.com:

We chatted with with Dmitriy, founder of GiftBasketsOverseas.com ($833K/month). In our interview, Dmitriy says:

We’ve learned over the years that focusing on doing one small niche really well helps us perfect it.

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#8: Sarah Davidson, founder of Australian Woodwork:

We chatted with with Sarah, founder of Australian Woodwork ($20K/month). In our interview, Sarah says:

Although I did lots of self-learning from youtube videos and helpful Shopify blogs, a short photography course taught me more and better and I recommend it to anyone starting their own website.

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Read the full interview ➜