8 Secrets For Starting A Successful Personalized Gift Business

Want to start your own personalized gift business? Here are 8 tips you should know.
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We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a personalized gift business:

#1: Tom Strickland, founder of Bookblock:

We chatted with with Tom, founder of Bookblock ($260K/month). In our interview, Tom says:

In 2014 we decided it was time to quietly let Monsieur Notebook go, set up our own factory, and rebrand the business to focus on corporate gift manufacture.

Additionally:

Fail to prepare, prepare to fail. Whilst I set up my business in my early-20s, it really took all of my 20s worth of set-backs and failure, and a lot of family and friends’ support, to pop out into the 30s with a viable business.

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Read the full interview ➜

#2: Elliot Bishton, founder of Engravers Guild:

We chatted with with Elliot, founder of Engravers Guild ($65K/month). In our interview, Elliot says:

When you start a business, you have to take whatever you can get. However, as soon as you have the chance to diversify, you have to do it.

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#3: Catherine Weis, founder of Bestowe Gifting:

We chatted with with Catherine, founder of Bestowe Gifting ($12K/month). In our interview, Catherine says:

Word of Mouth really worked when I started reaching out to Event Planners and affiliates that could work with me to be my spokespeople.

Additionally:

Growing an eCommerce business is hard. It requires a lot of brand awareness, a lot of money, and a lot of hard work.

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#4: Elliot Bishton, founder of Engravers Guild:

We chatted with with Elliot, founder of Engravers Guild ($65K/month). In our interview, Elliot says:

That night, I emailed the agency and told them never to contact me again, I designed a complete rudimentary website (on PowerPoint!) and found a new website coder online.

Additionally:

In terms of SEO, 14 months ago we hadn’t had a single organic impression on Google. This has been growing steadily to over 1,000 organic impressions sometimes in a single day.

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#5: Sarah Davidson, founder of Australian Woodwork:

We chatted with with Sarah, founder of Australian Woodwork ($20K/month). In our interview, Sarah says:

Although I did lots of self-learning from youtube videos and helpful Shopify blogs, a short photography course taught me more and better and I recommend it to anyone starting their own website.

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Read the full interview ➜

Want to start a personalized gift business?

See our full guide ➜