6 Personal Wardrobe Stylist Success Stories [2024]

Pat Walls

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Updated: November 1st, 2023

Become A Personal Wardrobe Stylist

Here are some real life success stories of starting a personal wardrobe stylist:

1. On Brand ($1.8K/year)

After working in the merchandising industry at Banana Republic and earning his MBA, Brian McEuen noticed a shift in how men were shopping for clothes. He saw an opportunity to curate personalized selections for guys shopping online, leading him to start On Brand. With 75 users and an annual revenue run rate of $1800, Brian aims to improve and expand his product in the future.

How much they make: $1.8K/year
How much did it cost to start: $1.2K
Current team size: 1

Spotify For Clothes: How I Launched A Business Helping Guys Discover New Clothing

On Brand founder Brian McEuen curates personalized selections of clothing for men online, sending emails to individual users without duplicate products, with 75 current users and an annualized revenue run rate of $1800.

About

Brian started On Brand about 4 years ago

Revenue

Brian grew the business to $150/month

Costs

It cost Brian $1200 to start the business

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Learn more about starting a personal wardrobe stylist:

Where to start?

-> How much does it cost to start a personal wardrobe stylist?
-> Pros and cons of a personal wardrobe stylist

Need inspiration?

-> Examples of established personal wardrobe stylist
-> Marketing ideas for a personal wardrobe stylist

Other resources

Part of

Becoming A Personal Wardrobe Stylist: Everything You Need To Know

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4. Women's Clothes

Stitch Fix is personal styling for men, women & kids that sends clothing to your door (with free shipping & returns). Get started & find clothes you'll love!

Where they're located: Oakland, California, USA
Website traffic: 8.36M/month

5. PIVOT

Pivot Image Consulting is a boutique men's image consulting and personal styling service. Style coaching created by a guy, for guys. Offering online style consultations, as well as in-person personal shopping and makeover services, just for men.

Where they're located: Nashville, Tennessee, USA

1. On Brand ($1.8K/year)

4. Women's Clothes

5. PIVOT

6. Elanstreet