Start A Personal Development Blog - Business Ideas

Updated: September 15th, 2022
Start A Personal Development Blog

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Personal development blogs teach readers activities designed to improve their talents, potential, employability, and wealth.

Here are important tips to help your personal development blog stand out:

  • Create a catchy title
  • Be truthful to your audience
  • Expect and know how to deal with criticism
  • Market your blog on social media
  • Post new content often
  • Plan your content ahead

Starting a personal development blog requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell personal development blog, or selling personal development blog online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a personal development blog ➜

Key Stats

revenue (monthly)
$62K
starting costs
$12.3K
gross margin
15%
avg product price
$5
time to build
300 days
growth
SEO
business model
E-Commerce
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Website Costs

$223

$7,215

Business Formation Fees

$600

$4,700

Software Expenses

$162

$2,824

Advertising & Marketing Costs

$0

$2,750

Total Startup Costs

$985

$24,489

Successful Businesses

Business URL Rank

SUCCESS

success.com

14,594

Develop Good Habits

developgoodhabits.com

20,868

Leading Self Development Courses

briantracy.com

31,463

zen habits

zenhabits.net

41,712

Steve Pavlina

stevepavlina.com

92,812

Personal & Professional Growth, Training & Development

landmarkworldwide.com

113,269

The PTDC

theptdc.com

128,088

Personal Excellence

personalexcellence.co

129,708

Marc and Angel Hack Life

marcandangel.com

153,565

Dean Bokhari

deanbokhari.com

178,843

The Blissful Mind

theblissfulmind.com

198,853

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Traffic to your website

A personal development blog gives people a reason to visit your website and to keep coming back to you!

Meaningful business connections

You never know who you will meet as a personal development blog. This could be the start of an incredible business opportunity!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

Gain exposure and experience

This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!

Cons Description

Constant maintenance of publication

You may find yourself constantly needing to update your personal development blog in order to stay relevant for your audience and for those searching on google.

Low margins

The gross margins for your personal development blog are typically around 15%, which can make it more challenging to incur new expenses and maintain profitability.

Stressful work

This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.

Niche Market

A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

Churn

In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.

Time commitment

With starting a personal development blog, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

    Learn more about affiliate program ➜

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

    Learn more about direct sales ➜

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜