2 Tarot Card Business Success Stories [2025]
Want to combine mysticism and entrepreneurship? Start a tarot card reading business. Tarot reading involves interpreting a deck of cards to provide insights and guidance, offering a unique service that blends ancient wisdom with modern curiosity.
To get started, you'll need a solid understanding of tarot card meanings and strong intuitive skills. This venture requires initial investment in high-quality tarot decks, a professional website, and possibly online marketing. You'll be spending many hours honing your craft, performing readings, and building client trust.
Monetizing through one-on-one sessions, workshops, and even digital readings can generate steady income. Plus, the growing interest in introspective and spiritual practices suggests a robust market. If you’re passionate about helping others navigate their life's journey, this could be an incredibly rewarding path.
In this list, you'll find real-world tarot card business success stories and very profitable examples of starting a tarot card business that makes money.
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1. TAROT STACK ($36K/year)
Shamanth Suresh, co-founder of Tarot Stack, came up with the idea for his business after struggling to find Tarot and Oracle decks with beautiful artwork and meaningful interpretations. With his background in the tech-corporate industry and his partner's expertise in Tarot readings, they decided to create a platform that showcases unique decks produced by independent artists. In just 4 months, they have sold over 250 decks, gained 1 million followers in their affiliate network, and achieved over $15k in gross sales.
How much money it makes: $36K/year
How much did it cost to start: $5K
How many people on the team: 2
Tarot Stack sells Tarot and Oracle decks produced by independent artists and helps artists with publishing, printing, marketing, and sales, achieving impressive statistics in its first quarter, including over 250 decks sold, 1 million followers in its affiliate network, and gross sales of over $15k.
2. Wandering Aunt ($27.6K/year)
After quitting her corporate marketing job to travel the world, Robin Finney started Wandering Aunt in July 2019. She initially focused on designing trips but later expanded to offer solo travel experiences, retreats, intuitive card readings, and online workshops. With over 200 email list subscribers and a strong social media presence, Robin plans to lead more retreats and develop online courses in the future.
How much money it makes: $27.6K/year
How much did it cost to start: $100
How many people on the team: 1
Wandering Aunt founder Robin Finney shares her journey of starting a sustainable travel business, including her decision to leave her corporate marketing job of 11 years, using a simple website and free tools like Mailchimp to grow her email list and attract customers, and the importance of investing in a coaching program for support.
