Start An Online Influencer Business - Business Ideas

Updated: September 15th, 2022
Start An Online Influencer Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

An online influencer business is a company or service that gets products or services sold through popular online users. It can be a very lucrative form of marketing.

As technology has advanced, more and more influencer businesses are starting to rise. These are people or companies who become famous for being influential on various topics.

More and more companies are investing in online influencer marketing because this channel is successful for new product exposure or for sharing news about a brand through voice-overs on popular online videos. You can work with these online influencers in different ways including the use of affiliate marketing or product embeds with sponsorship.

Starting an online influencer business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell online influencer services, or selling online influencer services online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size
$600M
revenue (monthly)
$2K
starting costs
$5.89K
gross margin
65%
time to build
210 days
growth
SEO
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Training & Education Expenses

$0

$1,000

Software Expenses

$0

$594

Advertising & Marketing Costs

$0

$2,750

Website Costs

$13

$215

Specific Industry Expenses

$0

$100

Total Startup Costs

$13

$11,659

Successful Businesses

Business URL Rank

ABC11 Raleigh-Durham

abc11.com

35,274

Afluencer

afluencer.com

70,358

Dan Lok

danlok.com

73,101

Acorn

acorninfluence.com

88,436

Heartbeat

heartbeat.com

104,824

TapInfluence

tapinfluence.com

123,070

Welcome to The Online Publishers

theonlinepublishers.com

199,574

Influencer Marketing Platform

scrunch.com

219,357

Community Influencer®

communityinfluencer.com

275,159

Whalar

whalar.com

304,877

The Influence Agency: Influencer Marketing Toronto

theinfluenceagency.com

326,373

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Little startup costs required

The cost to start a online influencer business costs significantly less money than most businesses, ranging anywhere from 12 to 11,659.

Rewarding work

Starting a online influencer business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Traffic to your website

A online influencer business gives people a reason to visit your website and to keep coming back to you!

Cons Description

Crowded Space

Competition is high when it comes to your online influencer business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

Constant maintenance of publication

You may find yourself constantly needing to update your online influencer business in order to stay relevant for your audience and for those searching on google.

Lack of benefits

With a online influencer business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.

Isolation

Often times, as a online influencer business, you typically work alone and do not have much face-to-face interaction with other team members.

Taxes

As a online influencer business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

No safety net

Typically, as a online influencer business, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.