Start An Online Influencer Business - Business Ideas

Start An Online Influencer Business - Business Ideas
Start An Online Influencer Business

An online influencer business is a company or service that gets products or services sold through popular online users. It can be a very lucrative form of marketing.

As technology has advanced, more and more influencer businesses are starting to rise. These are people or companies who become famous for being influential on various topics.

More and more companies are investing in online influencer marketing because this channel is successful for new product exposure or for sharing news about a brand through voice-overs on popular online videos. You can work with these online influencers in different ways including the use of affiliate marketing or product embeds with sponsorship.

Starting an online influencer business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell online influencer services, or selling online influencer services online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size
$600M
revenue (monthly)
$2K
starting costs
$5.89K
gross margin
65%
time to build
210 days
growth
SEO
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $0 $7,000
Training & Education Expenses $0 $1,000
Software Expenses $0 $594
Advertising & Marketing Costs $0 $2,750
Website Costs $13 $215
Specific Industry Expenses $0 $100
Total Startup Costs $13 $11,659

Successful Businesses

Business URL Rank
ABC11 Raleigh-Durham abc11.com #35,274
Afluencer afluencer.com #70,358
Dan Lok danlok.com #73,101
Acorn acorninfluence.com #88,436
Heartbeat heartbeat.com #104,824
TapInfluence tapinfluence.com #123,070
Welcome to The Online Publishers theonlinepublishers.com #199,574
Influencer Marketing Platform scrunch.com #219,357
Community Influencer® communityinfluencer.com #275,159
Whalar whalar.com #304,877
The Influence Agency: Influencer Marketing Toronto theinfluenceagency.com #326,373

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required The cost to start a online influencer business costs significantly less money than most businesses, ranging anywhere from 12 to 11,659.
Rewarding work Starting a online influencer business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Traffic to your website A online influencer business gives people a reason to visit your website and to keep coming back to you!
Cons Description
Crowded Space Competition is high when it comes to your online influencer business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Constant maintenance of publication You may find yourself constantly needing to update your online influencer business in order to stay relevant for your audience and for those searching on google.
Lack of benefits With a online influencer business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.
Isolation Often times, as a online influencer business, you typically work alone and do not have much face-to-face interaction with other team members.
Taxes As a online influencer business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
No safety net Typically, as a online influencer business, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.

Pat Walls,  Founder of Starter Story
Want to start your own business?

Hey! 👋I'm Pat Walls, the founder of Starter Story.

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