Online Beard Products

Online Beard Products Success Stories [2025]

•

Updated: April 15th, 2025

Ever thought about tapping into the booming grooming industry? Consider starting an online store for beard products.

In straightforward terms, you would sell high-quality oils, balms, and grooming kits through an online platform. With a growing number of men looking to maintain and style their beards, demand for such products is on the rise.

Setting up an e-commerce site is simpler than you might think, thanks to platforms like Shopify. Partner with reliable suppliers to ensure you offer top-notch products.

This business model allows you to focus predominantly on marketing and customer engagement, rather than inventory management. Plus, niche markets often have dedicated and repeat customers, which can lead to a steady income stream.

If you've got a knack for online marketing or an interest in grooming, this could be a lucrative and fulfilling venture.

In this list, you'll find real-world online beard products success stories and very profitable examples of starting a online beard products that makes money.

1. Beardbrand ($1.2M/year)

Eric Bandholz, the founder of Beardbrand, came up with the idea for his business after experiencing the pressures of conforming to corporate grooming standards. He wanted to create a brand that catered to "urban beardsmen" like himself who didn't fit the traditional stereotypes. Through content creation and a strong focus on owning their audience, Beardbrand has grown from a $30 investment to seven figures in a short period of time.

How much money it makes: $1.2M/year
How much did it cost to start: $0
How many people on the team: 11

Starting a Beard Branded Store Earning Over $100k/mo

American men's grooming company Beardbrand has grown from a $30 investment to seven figures and bootstrapped its expansion, thanks to a focus on content creation that allows the firm to control its audience and own its email database. The company originated after founder Eric Bandholz attended a beard enthusiasts' gathering and coined the term "urban beardsman" to describe traditional men who "didn't fit the typical stereotypes," and has benefited from coverage including a New York Times piece and TV appearance on Shark Tank.

Read this case study

Read by 49,959 founders