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6 Niche Greeting Cards Business Success Stories [2023]

6 Niche Greeting Cards Business Success Stories [2023]
Start A Niche Greeting Cards Business

Here are some real life success stories of starting a niche greeting cards business:

1. Joker Greeting ($1.2M/year)

Travis Peterson (from Irvine, California, USA) started Joker Greeting about 8 years ago.

Revenue
$100K / month
Team
2 founders / 0 employees
Location
Irvine, California, USA

Case Study

I am Travis Peterson and started Joker Greeting. We make original prank gifts and prank non-gifts for friends, family, and offices. It all started with a non-stop musical greeting card that looped for 3-6 hours.

For 2.5 years, I have been working on making musical greeting cards interesting again. To be clear, I never intended on making a greeting card or joke company, but we launched on Kickstarter and raised $92,073 in 30 days with no marketing, so I decided to give it a shot.

i-created-a-prank-card-company-grew-it-to-30k-month

2. Jordyn Alison Designs ($48K/year)

Jordyn (from Michigan, USA) started Jordyn Alison Designs about 5 years ago.

Revenue
$4K / month
Team
1 founders / 0 employees
Location
Michigan, USA

Case Study

Hey, I’m Jordyn and I’m the owner of Jordyn Alison Designs. My intentions with my products are to bring joy to your daily life as well as help connect you with others.

As of February 2020, I’m currently averaging $3,000 a month. I know this number could (and will) be better but for now, I’m really content with this!

how-i-started-a-3k-month-hand-lettered-stationery-products-ecommerce

Learn more about starting a niche greeting cards business:

Where to start?

-> How to start a niche greeting cards business?
-> How much does it cost to start a niche greeting cards business?
-> Pros and cons of a niche greeting cards business

Need inspiration?

-> Examples of established niche greeting cards business

Other resources

4. EcardForest Ltd ($180K/year)

Dayana Doncheva (from London, UK) started EcardForest Ltd about 2 years ago.

Revenue
$15K / month
Team
1 founders / 3 employees

Case Study

Hi there, my name is Dayana Doncheva and I am the founder of EcardForest. We create greeting cards that can be signed by multiple people and sent online. The product is quite straightforward - it’s a digital greeting card that a person buys and shares with others so that everyone can enter their wishes.

It looks like our efforts pay out well, as we already count more than $15K in monthly revenue.

how-the-pandemic-inspired-me-to-bootstrap-a-180k-year-online-greeting-card-business

5. Thankbox ($300K/year)

Valentin Hinov (from Edinburgh, UK) started Thankbox about 3 years ago.

Revenue
$25K / month
Team
1 founders / 2 employees

Case Study

Hiya! My name is Val, I’m 30 years old and I live in Edinburgh, Scotland.

Since its launch, Thankbox has been used to send over 40,000 cards and has issued over $2 million worth of gift cards. On a typical month, it now pulls around $25k in revenue.

how-i-bootstrapped-a-25k-month-online-group-greeting-cards-service

Pat Walls,  Founder of Starter Story
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