5 Mom Blog Success Stories [2023]

Updated: January 18th, 2023
Start A Mom Blog

Parenting may be an overwhelming journey. Mothers result to the internet to read stories from other moms. Reading mom’s blogs makes parenting feel less alone a long way. Whether you are a stay-at-home mom or passionate about parenting, you can consider starting a mommy blog.

You can make money through affiliate links or by selling your merchandise on the blog. To increase traffic to your blog, include resourceful and encouraging content.

Here are some real life success stories of starting a mom blog:

1. Mommy On Purpose ($120K/year)

Carly Campbell (from ) started Mommy On Purpose over 82 years ago.

$10K / month
1 founders / 1 employees

Case Study

I’m Carly, a full time stay at home mom, full-time blogger. I run two semi-related businesses - Mommy on Purpose, a mom lifestyle blog focusing on new motherhood and home life (monetized only through traffic), and Blogging Like You Mean It, which supports new bloggers in their journey to monetize their blogs (monetized only through product sales and email marketing).

But more important to me than any of that, I will never have to leave my kids in daycare to go out and work - my mom blog alone makes 8-10,000 Canadian dollars per month, both when I work hard on it AND when I take a month off.


2. Frugal and Frills ($36K/year)

Asia Crawford (from Vancouver, BC, Canada) started Frugal and Frills about 5 years ago.

$3K / month
1 founders / 1 employees

Case Study

My name is Asia Crawford and I am a Motherhood, Life, and Travel blogger that resides in Vancouver, Canada. I am a wife and mother to two sweet little girls aged 4 and 2!

I started with no community, 0 followers on any media page I had and in just two years have grown to 18.5K followers on Instagram, 1.2 MILLION monthly viewers on my Pinterest, 12.5K Pageviews a month on my blog website and have been nominated for 3 blogging awards.


Learn more about starting a mom blog:

Where to start?

-> How much does it cost to start a mom blog?
-> Pros and cons of a mom blog

Need inspiration?

-> Examples of established mom blog
-> Marketing ideas for a mom blog
-> Mom blog slogans
-> Mom blog names
-> Mom blog Instagram bios

Other resources

-> Mom blog tips
-> Blog post ideas for a mom blog

4. Mommy Enlightened ($36K/year)

Audrey Marshall (from Utah, USA) started Mommy Enlightened over 5 years ago.

$3K / month
1 founders / 2 employees
Utah, USA

Case Study

My name is Audrey and I am a blogger at Mommy Enlightened. This site is focused on giving new mothers advice on pregnancy, babies, toddlerhood, and motherhood in general. I started Mommy Enlightened with the intention of making money, but I genuinely wanted to give moms like me a place to find good information. A year after I started it, I realized the mother’s I wanted to reach were the ones who were struggling with their self-confidence, so this is who I write to now (when I write - I have a writer who I pay to write most of the content).

Since then, I’ve dropped back down to about 6k a month, but I have also minimized my virtual assistant work so I’m only working around 20 hours a week. Keep in mind, this amount is before taxes and expenses. Take home is probably closer to sixty percent of that. I only started my blog a year and a half ago, so I am a strong believer that you can succeed in an online business venture despite a lack of experience.


Pat Walls,  Founder of Starter Story
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