5 Mom Blog Success Stories [2024]

Updated: November 19th, 2023
Start A Mom Blog

Parenting may be an overwhelming journey. Mothers result to the internet to read stories from other moms.

Reading mom’s blogs makes parenting feel less alone a long way. Whether you are a stay-at-home mom or passionate about parenting, you can consider starting a mommy blog.

You can make money through affiliate links or by selling your merchandise on the blog. To increase traffic to your blog, include resourceful and encouraging content.

Here are some real life success stories of starting a mom blog:

1. Mommy On Purpose ($120K/year)

Carly, a stay-at-home mom, started her first blog, Mommy on Purpose, with no knowledge of the internet or online businesses. She invested $2,000 in courses and resources to learn how to monetize her blog, and after nine months of hard work, she replaced her desk job income. She later launched Blogging Like You Mean It to help other bloggers monetize their own sites, and her book, Pinteresting Strategies, now sells 75+ copies per month.

How much they make: $120K/year
How much did it cost to start: $2K
Current team size: 1


How I Started A $10K/Month Blog About Motherhood

Mom blogger creates two related businesses, one generating 8-10k Canadian dollars per month in traffic revenue, and another offering courses to new bloggers about how to monetize their sites, all at an initial investment of $2,000, and largely based on her Pinterest presence.

Carly started Mommy On Purpose about 8 years ago
Carly grew the business to $10K/month
It cost Carly $2000 to start the business
Read by 9,088 founders

2. Frugal and Frills ($36K/year)

After becoming a mother for the second time and wanting to find a way to combine her financial background with her everyday life as a mother, Asia Crawford decided to start a blog. Despite having no prior knowledge of website design or blogging, she taught herself everything through YouTube tutorials. In just two years, Asia has grown her blog to 18.5K Instagram followers, 1.2 million monthly viewers on Pinterest, and 12.5K monthly blog pageviews, generating between $1,500-$3,000 in extra income every month.

How much they make: $36K/year
Current team size: 1


How I Started A $2.5K/Month Blog About Motherhood, Life And Travel

How one mother built a profitable frugal motherhood, life, and travel blog from scratch, using Instagram, Pinterest, and paid sponsorships to grow from 0 to 18.5K followers and generate $1,500-$3,000 per month in less than two years.

Asia started Frugal and Frills over 5 years ago
Asia grew the business to $3K/month
Read by 7,069 founders

So... can you actually make money with a mom blog?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

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3. Mommy Enlightened ($36K/year)

Audrey started her blog, Mommy Enlightened, with the goal of making money and providing valuable information to struggling moms. She later expanded her business by creating a graphic design course for Pinterest pin creation. Through hard work and dedication, Audrey has seen success, making three times the amount she made working a full-time job and generating over 10k in one month alone. Her key to success has been diversifying her income streams and constantly adapting to changes in the online business world.

How much they make: $36K/year
Current team size: 2


How I Started A $3K/Month Blog Writing About Motherhood

This case study follows a blogger who started making over $3,000 per month within a year and a half of launching her blog about motherhood, and shares tips on diversifying income streams, networking, and prioritizing spending.

Audrey started Mommy Enlightened almost 6 years ago
Audrey grew the business to $3K/month
Read by 6,613 founders