6 Mental Health Counselor Success Stories [2025]
A mental health counselor assesses and treats mental and emotional health disorders caused by relationship issues or life challenges.
According to World Health Organization, mental health conditions are increasing globally. Mental disorders involve a significant disturbance in thinking, emotional regulation, or behavior.
To become a mental health counselor, learn various psychotherapy skills so you can identify triggers and help patients to cope with negative emotions and reduce symptoms of mental disorder.
In this list, you'll find real-world mental health counselor success stories and very profitable examples of starting a mental health counselor that makes money.
1. Heights ($12M/year)
Dan, the co-founder of braincare company Heights, came up with the idea for their smart supplement after experiencing his own mental health struggles and finding relief through certain supplements. Through a newsletter that gained traction and the support of a leading neuroscientist, the idea for a unique brain supplement was born. They conducted extensive customer interviews, overcame manufacturing challenges, and utilized content marketing strategies to attract and retain customers. Today, Heights is a successful B Corp with a monthly recurring revenue of $500k and plans to hit $10M ARR by the end of the year.
How much money it makes: $12M/year
How much did it cost to start: $-300K
How many people on the team: 13
Heights, a braincare company, has become the #1 rated supplement in the world on Trustpilot, achieving over $500,000 a month just 2 years from launching with 150,000 email subscribers and a retention rate of 79 out of 84 subscribers; the company has also become one of the world's few B Corps.
2. EMDR Consulting ($1.8M/year)
EMDR Consulting training, I included the consultation fees in the overall cost, making it a more comprehensive and valuable offering. Marketing: I utilized online platforms such as websites, social media, and email marketing to promote my training events. I also leveraged my reputation and network within the EMDR community to spread the word about my new training organization. Word-of-mouth: As attendees experienced the effectiveness and quality of my training, they shared their positive experiences with their colleagues, which generated further interest and traction for my events. Through these strategies, I was able to establish credibility, attract attendees, and build momentum for EMDR Consulting's training events.
How much money it makes: $1.8M/year
How much did it cost to start: $500
How many people on the team: 8
How one founder grew their business, EMDR Consulting, from a one-person operation to one of the largest EMDR training organisations in the US, annually conducting over 150 EMDR basic training courses a year teaching over 1500 mental health professionals how to integrate EMDR into their clinical practice.
3. Bloomy Lab ($480K/year)
Alex, the founder of Bloomy Lab, came up with the idea for his business after facing difficulties with outsourcing companies while developing websites for his previous companies, Hasten and Tantify. This inspired him to build a team of creative professionals who could develop their own products, leading to the creation of Bloomy Lab and their focus on developing health, fitness, productivity, and life quality improvement apps. With a team of talented individuals, they have already created 20 apps in just six months and are showing impressive growth potential.
How much money it makes: $480K/year
How many people on the team: 19
Bloomy Lab, a web and app development studio, shares insights on how they developed their virtual staging platform Tantify and their process of launching new products without any ads, resulting in 40,000 downloads and $1,000 monthly revenue, as well as their plans for future expansion.
4. Coping Skills for Kids ($240K/year)
Janine Halloran, a Licensed Mental Health Counselor, started her business, Coping Skills for Kids, after realizing the need for resources to help children and teens manage stress, anxiety, and anger. By self-publishing her book, the Coping Skills for Kids Workbook, and creating additional products such as the Coping Cue Cards, she has seen monthly gross sales of $10k and has successfully grown her online business.
How much money it makes: $240K/year
How many people on the team: 1
A licensed mental health counselor increased her income by creating Coping Skills for Kids, which now has a gross revenue of approximately $10,000 per month, from selling products such as the Coping Skills for Kids Workbook and the Coping Cue Cards that help children manage stress, anxiety, and anger.
5. Space To Be You ($144K/year)
Space To Be You, a mental health and holistic therapy center in London, was started by Izabela and Bryan Hunter after discovering a newly renovated premises with 10 rooms that could be used for therapy sessions. Recognizing the demand for mental health and wellbeing services amid the Covid-19 pandemic, they took advantage of government-backed startup loan schemes and their own savings to launch the business. They now have 25 therapists on board and are growing at a rate of 30% month-on-month, with the potential to double their monthly revenue of $8,000 within the next 12-18 months.
How much money it makes: $144K/year
How much did it cost to start: $35K
How many people on the team: 0
Space To Be You is a mental health and holistic therapy center that has grown at 30% month-on-month and currently generates $8000 in monthly revenue with 25 counselors and massage therapists providing services, and discusses securing funding and the challenges of starting up a therapy business during the pandemic.
6. FailTell ($13.2K/year)
Swagat Mohanty, co-founder of FailTell, came up with the idea for the business when he realized that there was no platform where people could share their "failure" stories or life experiences. Recognizing the interconnectedness of health, career, and mindset, Swagat and his co-founder Rahul Mohanty launched FailTell as a social community centered around inspiring stories. With a strong social media presence, collaborations with motivational speakers, and a revamped website offering additional services, FailTell has attracted 11,000 users and achieved profitability within just one year.
How much money it makes: $13.2K/year
How much did it cost to start: $700
How many people on the team: 6
FailTell, an online platform offering a wide range of services for personal, emotional, and professional growth, has achieved 1,100 monthly active users, 220+ experts, and a user base of 11,000, with its most popular service - Career Mentoring - since launching a year and one month ago, offering affordable and accessible quality support to users with mental health, career, or everyday concerns.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
