Start A Medical Device Company - Business Ideas

Updated: September 15th, 2022
Start A Medical Device Company

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

If you are a medical practitioner and want to start a business, then you could consider starting a medical device company. There are many medical device companies started by individuals or small teams. Some of them were successful and became startups impacting the industry with their technology.

Starting a medical device company is an exciting venture that can lead to a successful business. If you're considering starting a medical device business, there are several factors to consider before putting a team together and setting out to reach your goals.

Starting a medical device company requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell medical device, or selling medical device online, you can use this page as a guide for everything you'll need to know.

Key Stats

revenue (monthly)
$125K
starting costs
$37.7K
gross margin
20%
avg product price
$150
time to build
360 days
growth
Organic social media
business model
E-Commerce
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$5,600

$20,400

Equipment & Supply Expenses

$66

$700

Retail Business Expenses

$1,250

$11,650

Inventory Expenses

$350

$14,750

Software Expenses

$150

$2,794

Advertising & Marketing Costs

$75

$9,536

Training & Education Expenses

$0

$850

Total Startup Costs

$7,865

$75,247

Successful Businesses

Business URL Rank

Analog Devices

analog.com

20,773

Electronic Medicines Compendium

medicines.org.uk

27,801

Medgadget

medgadget.com

53,104

Medex Supply

medexsupply.com

175,239

Medical Device Network

medicaldevice-network.com

183,827

ZOLL Medical Corporation

zoll.com

238,612

Agiliti

agilitihealth.com

257,145

Freyr

freyrsolutions.com

317,418

Med-Tech Innovation

med-technews.com

366,513

Molecular Devices

moleculardevices.com

386,065

Smiths Medical

smiths-medical.com

408,463

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Meaningful business connections

You never know who you will meet as a medical device company. This could be the start of an incredible business opportunity!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

Easy to encourage "impulse buy"

In the medical device company, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.

Control of workload

With starting a medical device company, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.

Gain exposure and experience

This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!

Cons Description

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Longer Sales Process

A medical device company can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

Low margins

The gross margins for your medical device company are typically around 20%, which can make it more challenging to incur new expenses and maintain profitability.

High employee turnover

In the medical device company, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.

Taxes

As a medical device company, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

Stressful work

This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.

Marketing Ideas

  • 1

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

    Learn more about direct sales ➜

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜

  • 3

    Partnerships

    A partnership is a formal agreement between two or more entities to oversee business operations and share profits and liabilities.

    Creating strategic partnerships with an existing business can be a huge win for a startup.

    This is considering that a partnership creates a new slate of future options for your startup.

    On the other side, pursuit of partnerships could suck up a ton of time, and bunch of resources, and fail to materialize.

    Therefore, entrepreneurs need to do proper research and evaluate the possibilities of achieving success through partnerships.

    Learn more about partnerships ➜