4 Tips For Starting A Successful Maternity Store (2023)

Updated: January 19th, 2023
Start A Maternity Store

Want to start your own maternity store? Here are some tips you should know:

Learn more about starting a maternity store:

Where to start?

-> How to start a maternity store?
-> How much does it cost to start a maternity store?
-> Pros and cons of a maternity store

Need inspiration?

-> Other maternity store success stories
-> Examples of established maternity store
-> Marketing ideas for a maternity store
-> Maternity store names

Other resources

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a maternity store:

#1: Kate Johnson, founder of Tula Fit:

We chatted with with Kate, founder of Tula Fit ($1.5K/month). In our interview, Kate says:

There is no shortcut in business. A foundation must first be laid to support growth ahead.


Try not to compare yourself to others that are in the same field as you. Comparison is the thief of joy. It can set you back and keep you from helping the people you are meant to.


Don’t be afraid to reach out to other entrepreneurs, learn with them, celebrate and collaborate with them. So much more can be done in support of one another than against.


Read the full interview ➜

#2: Wendy Foster, founder of Mamalates:

We chatted with with Wendy, founder of Mamalates ($5K/month). In our interview, Wendy says:

Just offering 1-3 products as you launch your store is plenty. Even if you don’t have it all figured out. For me, it helps to works backwards from 5 years. Then you can figure out what you need to do today to make the 5 year goal happen.


Read the full interview ➜