Maternity Store

2 Maternity Store Success Stories [2025]

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Updated: April 15th, 2025

Maternity wear is typically created with a loose, appropriate fit containing elastic, tabs, and stretchable fabric to provide extra comfort to the wearer. The demand for formal maternity wear is increasing, a trend that is because of an increasing number of working females.

According to records, the the number of pregnant working mothers is increasing tremendously, a trend that will continue for the next few years. Therefore, starting a maternity wear store at a strip mall or setting up an online shop can be a great business venture.

In this list, you'll find real-world maternity store success stories and very profitable examples of starting a maternity store that makes money.

1. Mamalates ($60K/year)

Wendy Foster, the founder of The Mamalates Birth Recovery Method, came up with the idea after experiencing the physical and mental challenges of postpartum recovery herself. She modified traditional Pilates exercises and used the foam roller for self myofascial release to help her recovery. After sharing what was working for her with other women, she realized the lack of resources and guidelines for postpartum recovery in the US and decided to dedicate her practice solely to prenatal and postpartum women. She then expanded her offerings to include a DVD and a training program for birth and fitness professionals.

How much money it makes: $60K/year
How many people on the team: 0

How I Started A Business Helping Women With Postpartum Recovery

Mamalates Birth Recovery Method has successfully built an e-commerce store and market by creating pilates based pregnancy and postpartum workout kits, DVDs, and training programs for birth and fitness professionals, combined with a prenatal/postpartum video streaming site, and has been able to create a profitable and sustainable business.

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2. Tula Fit ($18K/year)

Kate Johnson, a CrossFit and Pregnancy and Postpartum Athleticism Coach, started her personal training business TulaFit to fill the gap in supporting women during pregnancy and postpartum. After experiencing her own struggles with pelvic pain, low back pain, and diastasis recti, Kate became passionate about educating and empowering women with strategies that support long-term strength and function. Through workshops, coaching services, and online consultations, Kate has been able to reach and help hundreds of women.

How much money it makes: $18K/year
How many people on the team: 0

How I Started A Business Helping Mums Get In Shape During And After Pregnancy

CrossFit and Pregnancy and Postpartum Athleticism Coach, Kate Johnson, started TulaFit in 2018 to educate and empower pregnant and postpartum women with mindset and movement strategies, resulting in a growing business which has enabled her to reach hundreds of women through workshops, virtual sessions and social media interactions.

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