7 Marketing Data Tool Success Stories [2024]

Pat Walls

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Updated: November 1st, 2023

Develop A Marketing Data Tool

Here are some real life success stories of starting a marketing data tool:

1. Ivee ($120K/year)

Chelsea Rhoads, the CEO/Co-Founder of pup-eeze, came up with the idea for the business after experiencing the difficulties of traveling with her dogs during a camping trip in 2008. Realizing the need for a device to ensure their safety, Chelsea and her co-founder developed Pup Alert in 2016. After encountering challenges with their hardware solution, they adjusted the concept and launched pup-eeze, a wellness tracker for dogs. They have since focused on creating an adjustable ecosystem for dogs' environments and have garnered support from the technology community.

How much they make: $120K/year
How much did it cost to start: $250K
Current team size: 3

How I Created And Launched A Fitbit For Dogs

Pup-eeze, a wellness tracker for dogs that tracks activity, monitors location and automates their lives, was created by Chelsea Rhoads and Elizabeth Hess after realizing how difficult it was to travel with dogs, and now has a consumer-facing application for pet owners to monitor their pets' data and visualize trends.

About

Chelsea started Ivee over 4 years ago

Revenue

Chelsea grew the business to $10K/month

Costs

It cost Chelsea $250000 to start the business

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2. Supermetrics ($20M/year)

How much they make: $20M/year
Current team size: 313

Supermetrics CEO Mikael Thuneberg: $40m raise included secondary at $200m+ valuation

Marketing data extraction tool Supermetrics allows thousands of marketers worldwide, including big names like BBC and Google, to transfer data from their chosen analytics and reporting platforms to marketing and ad platforms such as Facebook and Google.

About

Mikael started Supermetrics over 11 years ago

Revenue

Mikael grew the business to $1.67M/month

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