Management Coaching Business

4 Management Coaching Business Success Stories [2025]

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Updated: April 15th, 2025

Feeling stuck in your leadership roles or seeing your team struggle to meet its potential? Consider starting a management coaching business. This endeavor involves offering guidance to managers and leaders aimed at improving their performance, skills, and overall effectiveness in their roles.

As a management coach, you'll work closely with clients to identify challenges, set goals, and implement strategies that foster stronger leadership and team dynamics. This isn't just about giving advice; it’s about empowering others to succeed and sustain their growth.

The need for effective leadership is growing, and companies are increasingly looking for ways to develop their talent from within. If you have a knack for problem-solving and a passion for leadership, this business could be a rewarding way to make a lasting impact on organizations and individuals alike.

In this list, you'll find real-world management coaching business success stories and very profitable examples of starting a management coaching business that makes money.

1. Product Focus ($1.8M/year)

Ian Lunn and his co-founder Andrew Dickenson started Product Focus after seeing a need for high-quality product management training. With their background in product management and marketing, they launched their first public course in 2006 and have since grown to become the European leaders in product management training. They have adapted their business model during the pandemic and continue to provide world-class training online. [Word count: 36 words]

How much money it makes: $1.8M/year
How much did it cost to start: $10K
How many people on the team: 5

How We Created A $1.8M/Year Product Management Course

Product Focus has become the European leaders in product management training, running multiple courses every week and receiving over 20,000 subscribers for their resources in 2018, now providing both face-to-face and online training options after COVID forced them to pivot their business model.

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2. Jennifer Dawn Coaching ($1.2M/year)

Jennifer Dawn, the founder of Jennifer Dawn Coaching, came up with the idea for her business after being burned by marketing companies in her own business and seeing it happen to her clients as well. She decided to vet out quality and reliable marketing professionals who know what they are doing and do the work. This led her to start her own coaching practice, digital marketing agency, and create the Best Planner Ever to support business owners in their growth journey.

How much money it makes: $1.2M/year
How much did it cost to start: $10K
How many people on the team: 10

How I Built A 7-Figures Coaching Business [And Created The Best Planner Ever]

Jennifer Dawn, founder of Jennifer Dawn Coaching, grew her business from $50k to seven figures by expanding her offering to include a digital marketing agency, coaching academy and Best Planner Ever product, with a focus on customer retention through the use of digital marketing and a personalised service.

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3. StayFi ($960K/year)

Arthur Colker, the Founder and CEO of StayFi, came up with the idea for his WiFi marketing and management company after working as a marketing consultant for a short-term rental operator. He realized that there was a need for a solution that could collect marketing data from guests in rental properties, as the booking platforms didn't share this data. He built an MVP version of the product for his client and then expanded it to other operators in the industry.

How much money it makes: $960K/year
How much did it cost to start: $150K
How many people on the team: 6

This Service For Airbnbs Makes $1M/Year

StayFi CEO Arthur Colker founded a WiFi marketing and management company that operates in almost 10,000 short-term rental properties from 600+ companies across 10 countries, with a focus on helping customers to introduce their brand and market to guests to book directly.

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4. Blue Sky Coaching ($72K/year)

Carly Kay, the founder of Blue Sky Coaching, came up with the idea to start her coaching practice after receiving a coaching session at work, which sparked her interest in people development. After going through a certification program and experiencing personal and professional growth, Carly decided to leave her corporate job and start her own coaching business. The Covid-19 pandemic actually turned out to be a blessing in disguise for her, as it allowed her to offer coaching sessions online and reach a wider audience.

How much money it makes: $72K/year
How much did it cost to start: $1.5K
How many people on the team: 0

Leaving The Corporate World To Start A $40K/Year Coaching Business

Blue Sky Coaching is a personal and professional coaching practice that launched in March 2020 and has built a sustainable business through consistency in branding, nurturing relationships, and offering effective coaching services in areas such as agile working and employee engagement.

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Read by 2,517 founders