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6 Luxury Watch Business Success Stories [2023]

6 Luxury Watch Business Success Stories [2023]
Start A Luxury Watch Business

Luxury watch businesses specialize in selling handmade watches that feature significantly high-end materials. The luxury watches are very complex and have lots of complications, while they are made using in-house movements.

According to statistics, revenue in the luxury watches segments amounts to $47.92 Billion in 2022. Analysts expect the market to grow annually by 2.69% over the next years. In relation to total population figures, luxury watch businesses generate a per person revenue of $6.29.

Starting a luxury watch business is a great business idea for those passionate about style, fashion, and jewelry. You can sell luxury watches online from your own store built on an eCommerce platform such as shopify, on third-party marketplaces such as Amazon, and eBay, or at a local storefront.

Here are some real life success stories of starting a luxury watch business:

1. Chronoexpert ($5.76M/year)

Pablo (from Bilbao) started Chronoexpert over 5 years ago.

$480K / month
3 founders / 8 employees

Case Study

I am Pablo, leading Chronoexpert, a marketplace in the luxury goods industry. We currently focus on the luxury watches vertical and believe that pre-owned is the future. The pre-loved market is growing +20% year over year and is expected to surpass the ‘new market’ in the next 10 years.

This project was launched almost 3 years ago and is currently above the 2,5M€ revenue. Still low for our expectations, and need to continue pushing harder and exploring new opportunities. If you are in the luxury watches industry, please contact me!


2. Crown & Caliber

Buy and sell preowned luxury watches at Crown & Caliber. We're the premier consignor of used luxury watches including Rolex, Cartier, and OMEGA.

  • Business rank: #36K

Check out their full website ➜

Learn more about starting a luxury watch business:

Where to start?

-> How much does it cost to start a luxury watch business?
-> Pros and cons of a luxury watch business

Need inspiration?

-> Examples of established luxury watch business
-> Marketing ideas for a luxury watch business

Other resources

4. Patek Philippe Geneve

Official website of the last family-owned Genevan luxury watch manufacturer. Enter the Patek Philippe universe to discover our watches, savoir-faire and news.

  • Website traffic: 1.2M/month
  • Business rank: #48K

Check out their full website ➜

5. Swiss luxury watches

  • Website traffic: 670K/month
  • Business rank: #78.8K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
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