6 Lego Reselling Business Success Stories [2023]

6 Lego Reselling Business Success Stories [2023]
Start A Lego Reselling Business

Lego is a plastic toy manufacturing business that only produces and sells limited sets over a short period.

Since the company produces limited sets over a certain period, starting a LEGO reselling business can be lucrative. You might buy the toys at a reduced price and resell them at a huge profit margin.

To Start a LEGO reselling business, identify a niche from the several LEGO themes, and prepare a plan for storing the sets, so they remain in pristine condition.

Here are some real life success stories of starting a LEGO reselling business:

1. Summerfield's Toys ($19.9K/year)

Matthew Fiore (from Grafton, MA, USA) started Summerfield's Toys about 5 years ago.

$1.66K / month
1 founders / 0 employees

Case Study

My name is Matthew Fiore, a senior in high school and a long-time LEGO lover. I also turned my passion into a business. Three years ago I started Summerfield’s Toys, an online reseller of LEGO sets and individual bricks.

My basement is filled with thousands of bricks for me to use and imagine with. I enjoy the LEGO Star Wars, Marvel, and City themes. I build to express my creativity, work through a problem, or recharge. Best of all, I get to share that passion with LEGO lovers across the world, help parents connect with their children, allow a collector to find a missing set or brick, as well as help an adult reconnect with their love of LEGO.



LEPIN World is the best choice for all Bricks Fan Toys. High quality - Cheap Price - Worldwide shipping - Missing Pcs guarantee. Official LEPIN Store.

  • Website traffic: 170K/month
  • Business rank: #529K

Check out their full website ➜

Learn more about starting a LEGO reselling business:

Where to start?

-> How to start a LEGO reselling business?
-> How much does it cost to start a LEGO reselling business?
-> Pros and cons of a LEGO reselling business

Need inspiration?

-> Examples of established LEGO reselling business
-> Marketing ideas for a LEGO reselling business

Other resources

-> Lego reselling business tips

4. LEGOLAND® Discovery Center

  • Website traffic: 390K/month
  • Business rank: #650K

Check out their full website ➜

5. Citizen Brick

Citizen Brick offers the finest in custom printed LEGO products and accessories, including Minifigs and bricks.

  • Business rank: #915K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

Hey! 👋 I'm Pat Walls, the founder of Starter Story.

Get our 5-minute email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.