7 Lego Reselling Business Success Stories [2024]

Pat Walls

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Updated: November 19th, 2023

Start A Lego Reselling Business

Lego is a plastic toy manufacturing business that only produces and sells limited sets over a short period.

Since the company produces limited sets over a certain period, starting a LEGO reselling business can be lucrative. You might buy the toys at a reduced price and resell them at a huge profit margin.

To Start a LEGO reselling business, identify a niche from the several LEGO themes, and prepare a plan for storing the sets, so they remain in pristine condition.

Here are some real life success stories of starting a LEGO reselling business:

1. Summerfield's Toys ($19.9K/year)

Matthew Fiore, a senior in high school and passionate LEGO lover, came up with the idea for his business, Summerfield's Toys, when he realized that he could turn his love for LEGO into a profitable venture. After starting with selling LEGO Minifigures from his own collection, he expanded to reselling LEGO sets and individual bricks, leveraging platforms like eBay and BrickLink to attract customers worldwide. With a focus on customer service and a growing network of distribution channels, Matthew's business has seen exponential growth, making $1.6k per month and paving the way for a promising future.

How much they make: $19.9K/year
How much did it cost to start: $2.5K
Current team size: 0

How I Started A 1.6K/Month LEGO Reselling Business At The Age Of 14

A high school student turned his love for LEGO into a $1.6k/month business, Summerfield's Toys, by reselling sets online through eBay, BrickLink, and Facebook Marketplace, in addition to buying and reselling brand new sets.

About

Matthew started Summerfield's Toys over 6 years ago

Revenue

Matthew grew the business to $1.66K/month

Costs

It cost Matthew $2500 to start the business

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Starting A Lego Reselling Business: Everything You Need To Know

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So... can you actually make money with a LEGO reselling business?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

4. LEPIN™ WORLD

LEPIN World is the best choice for all Bricks Fan Toys. High quality - Cheap Price - Worldwide shipping - Missing Pcs guarantee. Official LEPIN Store.

Website traffic: 170K/month

5. LEGOLAND® Discovery Center

Where they're located: Yonkers, New York, USA
Website traffic: 390K/month

So... can you actually make money with a LEGO reselling business?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. Citizen Brick

Citizen Brick offers the finest in custom printed LEGO products and accessories, including Minifigs and bricks.