Lawn Maintenance Business Success Stories [2025]
A lawn maintenance business involves providing regular upkeep services for both residential and commercial clients’ outdoor green spaces.
As a lawn maintenance expert, you specialize in various tasks such as mowing, trimming, edging, fertilization, and weed control.
You can customize your services based on the size of the property and landscaping needs, which helps you to build a loyal client base and enhance the curb appeal of the neighborhood season after season.
If you love working outdoors and dream of becoming an entrepreneur, starting a lawn care venture can offer you an opportunity to turn your passion into profits while enjoying the flexibility to set your own schedule.
In this list, you'll find real-world lawn maintenance business success stories and very profitable examples of starting a lawn maintenance business that makes money.
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1. GreenPal ($4.5M/year)
After running a successful landscaping company for 15 years, Bryan Clayton realized the difficulty homeowners faced in finding reliable lawnmowing services. Inspired by Airbnb, he saw an opportunity to create a platform that connected homeowners with local lawn care professionals. Eight years after launching GreenPal, the platform is now live in all 50 states and has over 200,000 weekly users, while generating over $30 million in annual revenue.
How much money it makes: $4.5M/year
How much did it cost to start: $250K
How many people on the team: 47
GreenPal has bootstrapped their business to over $30 million a year in revenue, after securing an unsecured line of credit for $85,000, and have built the operating system and platform for small lawncare companies to run their entire business through, becoming live in all 50 US states and having 1.2 million homeowners using the platform.
