5 Lawn Maintenance Business Success Stories [2024]

Pat Walls

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Updated: December 10th, 2023

Start A Lawn Maintenance Business

A lawn maintenance business involves providing regular upkeep services for both residential and commercial clients’ outdoor green spaces.

As a lawn maintenance expert, you specialize in various tasks such as mowing, trimming, edging, fertilization, and weed control.

You can customize your services based on the size of the property and landscaping needs, which helps you to build a loyal client base and enhance the curb appeal of the neighborhood season after season.

If you love working outdoors and dream of becoming an entrepreneur, starting a lawn care venture can offer you an opportunity to turn your passion into profits while enjoying the flexibility to set your own schedule.

Here are some real life success stories of starting a lawn maintenance business:

1. GreenPal ($4.5M/year)

After running a successful landscaping company for 15 years, Bryan Clayton realized the difficulty homeowners faced in finding reliable lawnmowing services. Inspired by Airbnb, he saw an opportunity to create a platform that connected homeowners with local lawn care professionals. Eight years after launching GreenPal, the platform is now live in all 50 states and has over 200,000 weekly users, while generating over $30 million in annual revenue.

How much they make: $4.5M/year
How much did it cost to start: $250K
Current team size: 47

Uber For Lawn Care: How I Built A $30M Software

GreenPal has bootstrapped their business to over $30 million a year in revenue, after securing an unsecured line of credit for $85,000, and have built the operating system and platform for small lawncare companies to run their entire business through, becoming live in all 50 US states and having 1.2 million homeowners using the platform.

About

Bryan started GreenPal almost 12 years ago

Revenue

Bryan grew the business to $375K/month

Costs

It cost Bryan $250000 to start the business

Read this case study

Read by 4,526 founders

Learn more about starting a lawn maintenance business:

Where to start?

-> How much does it cost to start a lawn maintenance business?
-> Pros and cons of a lawn maintenance business

Need inspiration?

-> Examples of established lawn maintenance business
-> Marketing ideas for a lawn maintenance business

Other resources

Part of

Starting A Lawn Maintenance Business: Everything You Need To Know

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4. Free Website Builder For Your Business

Google My Business can automatically generate a free website for you using info from your Business Profile, and you can edit it anytime.

Website traffic: 66M/month

5. GreenPal

“Finally, an easy way to get the lawn cut by someone near me” – Satisfied GreenPal customer. Sign up for free to see lawn mowing providers around you – instantly! No telephone or credit card requir...

How much they make: $4.5M/year
Where they're located: Nashville, Tennessee, USA
How much did it cost to start: $250K
Current team size: 47