Business Idea

Start A Kids Winter Apparel Business

About

Starting a kids winter apparel business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell kids winter apparel, or selling kids winter apparel online, you can use this page as a guide for everything you'll need to know.

Key stats

market size
$5.89B
starting costs
$35.3K
gross margin
53%
avg product price
$50
time to build
9 months

About

Starting a kids winter apparel business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell kids winter apparel, or selling kids winter apparel online, you can use this page as a guide for everything you'll need to know.

Key stats

market size
$5.89B
starting costs
$35.3K
gross margin
53%

 

avg product price
$50
time to build
9 months

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $0 $7,000
Employee & Freelancer Expenses $151 $352
Website Costs $223 $7,215
Business Formation Fees $5,600 $20,400
Equipment & Supply Expenses $66 $700
Retail Business Expenses $1,250 $11,650
Inventory Expenses $350 $14,750
Software Expenses $162 $3,094
Advertising & Marketing Costs $75 $5,286
Total Startup Costs $7,877 $70,447

Successful Businesses

Business URL Rank
Next Official Site next.co.uk #4,191
Children Salon childrensalonoutlet.com #10,469
Desigual desigual.com #25,281
Kids Cavern kidscavern.co.uk #29,081
Childsplay Clothing childsplayclothing.co.uk #29,834
La Redoute laredoute.co.uk #79,170
Rudsak rudsak.com #109,089
Skiis & Biikes skiisandbiikes.com #109,170
Pink Blue India pinkblueindia.com #208,596
Lands' End UK landsend.co.uk #278,367
Bargains Group bargainsgroup.com #289,182

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Meaningful business connections You never know who you will meet as a kids winter apparel business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Easy to encourage "impulse buy" In the kids winter apparel business, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.
Control of workload With starting a kids winter apparel business, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.
Unlimited income potential With starting a kids winter apparel business there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A kids winter apparel business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Low margins The gross margins for your kids winter apparel business are typically around 53%, which can make it more challenging to incur new expenses and maintain profitability.
High employee turnover In the kids winter apparel business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a kids winter apparel business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
High overhead expenses With starting a kids winter apparel business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.

Marketing Ideas

  • 1

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 2

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

  • 3

    Pay Per Click Advertising

    Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.