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6 Home Goods Business Success Stories [2023]

6 Home Goods Business Success Stories [2023]
Start A Home Goods Business

Here are some real life success stories of starting a home goods business:

1. Blush Boutique Co ($300K/year)

Emilie Casseday (from Greeley, Colorado, USA) started Blush Boutique Co ago.

$25K / month
1 founders / 7 employees
Greeley, Colorado, USA

Case Study

Hello there! My name is Emilie Casseday and I own and run Blush Boutique Co in historic downtown Greeley, Colorado. Blush is a boutique full of clothes, home goods, jewelry, bath and body products and more. The goal was to have a highly curated and beautiful space full of quality products where you can find something for yourself and someone else as well. One of the most beautiful things that have evolved out of becoming a brick and mortar shop is the community. While first and foremost we are retail space, Blush has an amazing community of women and men. We host events, classes, meetups and more and the relationships that have evolved from that have been an incredible blessing.

Blush started as a humble idea between myself and a friend that quickly went from thought to action. We opened Blush in my basement in 2017 with just a few pieces of clothing, some fun jewelry, and a whole lot of hope. We quickly grew in customers and needed a new space and began to talk brick and mortar. My partner had to step away but I geared up to move into an actual space in our downtown and we continue to grow. Blush is now an established business in the downtown community in Greeley and we are going on our 4th year in business and we aren’t slowing down!



Harbor Freight buys their top quality tools from the same factories that supply our competitors. We cut out the middleman and pass the savings to you!

  • Website traffic: 32M/month
  • Business rank: #5.2K

Check out their full website ➜

Learn more about starting a home goods business:

Where to start?

-> How much does it cost to start a home goods business?
-> Pros and cons of a home goods business

Need inspiration?

-> Examples of established home goods business
-> Marketing ideas for a home goods business

Other resources

4. Thrive Market

Buy healthy food from top-selling, organic brands at wholesale prices. Thrive Market makes healthy living easy.

  • Website traffic: 2.71M/month
  • Business rank: #10.1K

Check out their full website ➜


  • Website traffic: 4.99M/month
  • Business rank: #13.1K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
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