Holistic Health Practitioner Business

4 Holistic Health Practitioner Business Success Stories [2025]

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Updated: April 15th, 2025

Considering a lucrative career in the wellness industry? Becoming a holistic health practitioner might be your calling. This business involves offering alternative health solutions, such as herbal medicine, acupuncture, and nutritional counseling, to address clients’ physical and emotional well-being.

You'll need to undergo specialized training to obtain certifications and licenses, which vary by region. Once qualified, setting up a serene, welcoming practice is essential to attract and retain clientele. The demand for holistic health is growing as more people seek natural ways to improve their health.

Marketing will play a crucial role: think workshops, social media, and word-of-mouth referrals. The real draw of this business is the meaningful impact you'll have on people's lives, helping them achieve balance and wellness in a world that often overlooks holistic approaches. It’s more than a job; it’s a fulfilling, purpose-driven career.

In this list, you'll find real-world holistic health practitioner business success stories and very profitable examples of starting a holistic health practitioner business that makes money.

1. SelfDecode ($2.4M/year)

After suffering from various health issues, Joe Cohen became determined to find solutions. He started selfhacked.com as a personal blog and eventually partnered with scientists and researchers to create SelfDecode, a platform that utilizes AI and machine learning to provide personalized health recommendations based on DNA and lab tests. Through organic growth and a dedicated following, SelfDecode has generated over $2 million in revenue and recently raised $8 million in a crowdfunding campaign.

How much money it makes: $2.4M/year
How much did it cost to start: $500K
How many people on the team: 80

I Created A $2.7M/Year Software That Extends People's Lives By Analyzing Their DNA

Founder and CEO of SelfDecode, Joe Cohen, explains how his company helps people discover personalized diet, supplement, and lifestyle recommendations based on DNA and lab tests; generating about $2.7 million in revenue over the past year and raising $8 million in a crowdfunding campaign, SelfDecode provides personalized health recommendations prioritized on unique genetic variants, marking the future of healthcare.

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2. Bey Moss ($1.2M/year)

Nick Bey, the founder of Bey Moss, came up with the idea for his business after hearing about the health benefits of sea moss from rapper Nipsey Hussle. He decided to sell sea moss products to his wife's large social media following and quickly sold out of his first batch, validating the demand for the product. With his background in computer programming and his wife's sales expertise, they were able to build Bey Moss into a successful e-commerce business, making over $800,000 in revenue to date.

How much money it makes: $1.2M/year
How much did it cost to start: $500
How many people on the team: 10

How This Couple Started A $100K/Month Sea Moss Infused Health Supplements Brand

Bey Moss, an e-commerce platform selling sea moss-infused health and wellness products, made over $800,000 to-date with less than $10,000 overall in ads after validating the product idea through reviews and feedback and leveraging their social media following to build a Bey Moss community.

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3. Type2Diet ($12K/year)

Brent Bottelsen, one of the partners of Type2Diet, came up with the idea for the business while having a conversation with his daughter about marshmallow ice cream cones. However, realizing the severity of diabetes and its impact on his wife's family, he decided to create a meal replacement product specifically formulated for diabetics. After extensive research and collaboration with medical professionals, Type2Diet was created to help people beat diabetes and improve their overall health.

How much money it makes: $12K/year
How much did it cost to start: $5K
How many people on the team: 3

On Creating A Meal Replacement Shake For People With Diabetes

Type2Diet is a first-of-its-kind Meal Replacement company specifically focused on helping people beat their diabetes, using a proprietary blend specifically targeting healing diabetes that has helped thousands across the country put their diabetes in check, obtain energy and lower their blood sugar levels.

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4. Holistic Living Consulting LLC ($1.2K/year)

After experiencing the devastating effects of systemic lupus and finding healing through holistic modalities, Cassandra Hill was inspired to start her business, Holistic Living Consulting. Focused on serving professional women who are neglecting their health while building their careers, Cassandra aims to provide virtual holistic wellness coaching and products that promote healthy living. Despite limited funds, Cassandra launched her business and has since gained brand awareness through media appearances, contributing to her growth and success in the field.

How much money it makes: $1.2K/year
How much did it cost to start: $800
How many people on the team: 1

On Starting A Career As A Holistic Wellness Coach

Holistic Living Consulting is a virtual business that offers holistic wellness and life coaching services and products, and has gained brand awareness nationwide through its founder's media features and contributions to Authority & Thrive Global magazines.

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Read by 4,740 founders