We chatted with with Darin, founder of Hager.Design ($/month). In our interview, Darin says:
Take everything you see on Instagram and Youtube and throw it out the window as far as the glamorous “entrepreneurial life” is concerned. It’s all fake.
You should know everything about your business, from how your product is made (and even better, go to the factory), how the website or other selling channel works, exactly who your customers and competitors are.