11 Trending Healthy Sugar Substitutes Businesses [2024]

Pat Walls

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Updated: January 18th, 2023

Start A Healthy Sugar Substitutes Business

The sugar substitute market is expected to grow at a CAGR of 4.9 to reach $24.1 billion in a few years.

The main factors driving this market growth include:

Rising demand for functional food products
Growing prevalence of diabetes and obesity
Surging demand for natural sweeteners.

Therefore, starting a healthy sugar substitute business in 2024 can be profitable. This is because there is a ready market for healthy sugar substitutes, and more people will continue switching to healthier alternatives.

Looking for some examples of a healthy sugar substitutes business?

Interested in case studies of a successful healthy sugar substitutes business? Check out our full list of success stories.

1. THE SUGAR FREE DIVA

Recipes that may make you rethink the whole sugar thing. Sugar free, low sugar, keto, and low carb diet followers.

Website traffic: 270K/month

2. Dr. John's Healthy Sweets

Dr. John’s Healthy Sweets are naturally sweetened with Xylitol, come in everyone's favorite flavors, and deliver the deliciously sweet taste you’d expect from sugary candy, without the negative effects of sugar. So if you're looking for a sugar free treat, look no further than Dr. John's Healthy Sweets!

Where they're located: Grand Rapids, Michigan, USA
Current team size: 25

Learn more about starting a healthy sugar substitutes business:

Where to start?

-> How much does it cost to start a healthy sugar substitutes business?
-> Pros and cons of a healthy sugar substitutes business

Need inspiration?

-> Other healthy sugar substitutes business success stories
-> Marketing ideas for a healthy sugar substitutes business

Other resources

4. Pyure Brands

There are plenty of things we know we should be doing for ourselves. Eat more fiber! Exercise more often! Use less sugar! Get better sleep! It’s enough to make you...

How much they make:
Current team size: 10

5. Truvia - Natural Sweetener

Truvia® Natural Sweetener is a calorie-free, natural sweetener made from stevia leaf extract. Browse products, recipes, baking tips & more - truvia.com.

Where they're located: Shinrone, Ireland
Website traffic: 70K/month