7 Health Food Store Success Stories [2023]

Updated: January 18th, 2023
Start A Health Food Store

Here are some real life success stories of starting a health food store:

1. Protein Package ($1.08M/year)

George Greenhill (from Bridgnorth, UK) started Protein Package about 6 years ago.

$90K / month
1 founders / 4 employees

Case Study

Whilst there aren't any entrepreneurs in my family or close friends group, I grew up watching business TV shows like the BBC's Dragons Den and The Apprentice, always getting mesmerized by the unique ideas and hard work people put into their businesses and brands to turn them into something they could make a living from.

Other than the school 'pretend' businesses you set up as part of your coursework, this was the first viable idea I had meaning I had little to no knowledge of running a business before starting Protein Package. Our current bestselling range of products sold are protein bars, they're super convenient to take on the go, taste amazing, and offer a brilliant macronutrient profile by keeping carbs, fat, and sugars low. Customers love to be able to mix and match all the best protein bar brands from around the world in one place.


2. Truvani ($4.44M/year)

Today I’m thrilled to have Derek Halpern on the show. Derek recently started an ecommerce business named Truvani with his business partner Vani Hari selling health foods online with a focus on ingredient transparency.

And within 2 years, they managed to generate over 250K orders and a 7 figure bu…

Vani Hari, Derek Halpern and Devin Duncan (from Las Vegas, NV, USA) started Truvani almost 6 years ago.

$370K / month
3 founders / 28 employees

Case Study

Truvani was founded by the trio Vani Hari, Derek Halpern, and Devin Duncan. This company offers health supplements, plant-based proteins, snacks, as well as personal care products.

  • The company believes in real products without added chemicals, products without toxins, and labels without lies.
  • Truvani provides food that is made with totally USDA Organic, Non-GMO, and real food.
  • They believe you deserve products that are free of risky chemicals and cheap additives, so they created the Truvani Standard.


Listen to the full podcast on podcasts.apple.com ➜

Learn more about starting a health food store:

Where to start?

-> How much does it cost to start a health food store?
-> Pros and cons of a health food store

Need inspiration?

-> Examples of established health food store

Other resources

4. Daily Harvest ($50M/year)

The Shake Up hosts spoke with Daily Harvest CEO Rachel Drori about how she navigated investor relations, how algorithms fuel the brand and marketing mix.

$4.17M / month
1 founders / 360 employees

Case Study
  • Rachel Drori launched Daily Harvest as a passion project to provide health and sustainability-conscious foods to others.

  • Drori founded Daily Harvest with the intention of making a change in how people consume their food. She is serving foods & beverages made from organically grown, clean, and fresh fruits & vegetables.

  • Daily Harvest offers dairy-free, gluten-free, and gum-free food items with zero artificial colors or flavors.

  • Since the company's founding in 2016, it has developed into one of the fastest-growing direct-to-consumer brands in New York.


Read the full story on blog.hubspot.com ➜

5. LEAN BENTO ($1.01M/year)

Charles struggled to find wholesome, nutritious and tasty food that are not wraps or salads. This sparked him to start his own healthy bento delivery firm.

$84K / month
2 founders / employees

Case Study
  • Dionis Chiua and Charles Ng formed a partnership and launched Lean Bento as a passion project serving wholesome single-portion Japanese meals.

  • The business was established in May 2014 to cater to health-conscious, clean-eating, and fitness enthusiasts.

  • Using his engineering researching capabilities, Charles gathers data to decide which “customized” combos would become popular for Lean Bento’s menu.

  • Lean Bento launched a delivery service for the entire island in May 2015 along with the opening of a 20-seat restaurant at The Arcade with a 13-item menu.


Read the full story on vulcanpost.com ➜

6. FireCreek Snacks ($500K/year)

How did a butcher shop's side project turn into "the best snacks in the world" -- and $500,000 in sales in their first year? And more importantly, could you apply the same strategies to help local businesses take their products online? This story features Dustin Reichmann, a long-time Side Hustle…

Dustin Riechmann (from Jerseyville, Illinois, USA) started FireCreek Snacks over 7 years ago.

$41.7K / month
1 founders / 2 employees

Case Study
  • Ryan Hansen, a third-generation butcher shop proprietor, established his passion project, FireCreek Snacks. His mission is to give the world a fantastic snack stick that not only tastes fantastic but is also made with pure & traditional ingredients.
  • FireCreek Snacks’ products have no artificial ingredients, are gluten-free, soy-free, MSG-free, and also have high-protein & low-sugar.
  • This company has a mission to shatter the stereotype of the typical snack stick by delivering a healthy, all-natural snack with exceptional taste.


Listen to the full podcast on podcasts.apple.com ➜

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

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