Health Blog

How Profitable Is A Health Blog? (Updated for 2024)

Updated: July 24th, 2024

How Profitable Is A Health Blog? (Updated for 2024)

So you want to start a health blog?

And the first question that came to your mind was, “well, are health blogs actually profitable?

With a market size of $16.2B - there’s plenty of business to go around.

Especially considering:

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a health blog.

Let’s dive in!

Is a health blog profitable?

Yes, a health blog is generally a profitable business. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since average revenue is $192K per year with an estimated gross margin of 65%, you could expect to recover your investment within 7 months or even less.

But of course, it all comes down to how much you earn compared to the potential revenues of your health blog.

To determine whether your business is profitable, you should earn more than your expenses in the beginning months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your health blog is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is a health blog worth it?

If you’re wondering if a health blog is worth it, the answer is a big YES. With health blogs, you have the potential to earn $192K per year (this is based on data reported by real founders).

Further, you could have your initial investment back within months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $16.2B, it will be possible for you to build something that grows and turns into a flourishing business. As such, it’s the type of business you might want to consider starting.

Of course, you must learn and understand every aspect of running a health blog to ensure success. Still, as long as you have the initial investment and can endure a few months before your actual gains, this business could be worth it.

You might want to consider reading more specifics about successful health blogs case studies.

Examples Of Profitable Health Blogs

Here are a few examples of profitable health blogs, and a few more details about them:

1. Clean Eating Kitchen ($240K/year)

Carrie developed the business idea while experimenting with a vegan diet and seeking connection in an online community.

Is it profitable? Yes
How much money it makes: $240K/year
How much did it cost to start: $3.5K

My Blog Makes $20K/Month Sharing Recipes For Women Recovering From Chronic Health Issues

Carrie Forrest's food and wellness blog, Clean Eating Kitchen, gets 650,000 page views per month and earns a monthly revenue of $20,000 through ads, sponsored posts, and affiliate income; her success has been tied to her use of SEO and educational background to stand out in an oversaturated niche.

Read by 4,434 founders

2. Life Boost Nutrition ($12K/year)

Alexandra Ng, the founder of Life Boost Nutrition, came up with the idea for her business after witnessing her grandfather struggle with bone health issues. She realized there was a lack of easily accessible, reliable information about supplements and nutritional strategies for the aging population. With her background in digital media and marketing, she decided to fill this information gap by launching, a digital platform offering comprehensive reviews of health supplements and guidance on maintaining physical and mental health.

Is it profitable? Yes
How much money it makes: $12K/year
How much did it cost to start: $3K

How My Health Blog Makes $1K/Month Through Ad Placements

Founder Alexandra Ng built Life Boost Nutrition, a digital platform offering health supplement reviews and guidance on physical and mental health, with a team of freelance writers, focusing on SEO to attract traffic and advertisers, resulting in a profitable business with a consistently growing reader base, plans for expansion, and positive feedback from readers.

Read by 1,382 founders

3. Bey Moss ($1.2M/year)

Nick Bey, the founder of Bey Moss, came up with the idea for his business after hearing about the health benefits of sea moss from rapper Nipsey Hussle. He decided to sell sea moss products to his wife's large social media following and quickly sold out of his first batch, validating the demand for the product. With his background in computer programming and his wife's sales expertise, they were able to build Bey Moss into a successful e-commerce business, making over $800,000 in revenue to date.

Is it profitable? Yes
How much money it makes: $1.2M/year
How much did it cost to start: $500

How This Couple Started A $100K/Month Sea Moss Infused Health Supplements Brand

Bey Moss, an e-commerce platform selling sea moss-infused health and wellness products, made over $800,000 to-date with less than $10,000 overall in ads after validating the product idea through reviews and feedback and leveraging their social media following to build a Bey Moss community.

Read by 29,644 founders

Learn more about starting a health blog:

Where to start?

-> How much does it cost to start a health blog?
-> Pros and cons of a health blog

Need inspiration?

-> Other health blog success stories
-> Marketing ideas for a health blog

Other resources

-> Health blog tips

How much can you make with a health blog?

With a health blog, you can make an average of $192K revenue per year (based on data reported by real businesses).

You can start with an initial investment as low as $500. Then, with proper knowledge and sustained effort, you could have an ROI (return of investment) within 7 months.

How much does a health blog make a week?

Based on our data, average weekly revenue for a health blog ranges around $14.7K. As such, you could see monthly revenues of $58.9K.

To know if your health blog achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your health blog.

How much do health blogs owners make?

The income of a health blog owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly revenue of an established health blog is about $14.7K. But this can be lower or higher depending on so many factors - it's almost impossible to say exactly.

While the potential for earning a good income as a health blog owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Health Blog Profit Margins

Generally speaking, a health blog can expect profit margin of around 65%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a health blog, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, health blog owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, health blog owners can ensure long-term sustainability and profitability for their business.

Health blog owner salary

The salary of a health blog owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established health blog, in a prime position, might see an average weekly salary around the ballpark of $9.57K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.


In a nutshell, a health blog is quite promising if you plan on starting such. With a market size of $16.2B, you can enjoy a potential revenue of around $192K per year with a gross margin of 65%.

Considering this information, you can enjoy a return of investment within 7 months, especially if you have a monthly profit of $38.3K. Overall, the success of your health blog also depends on your effort and knowledge about it. If you persevere with these things, you can ensure that this health blog is profitable.

Make sure you have a proper health blog plan and know how to get clients for your health blog.