8 Headwear Brand Success Stories [2024]

Pat Walls

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Updated: February 27th, 2024

Start A Headwear Brand

Here are some real life success stories of starting a headwear brand:

1. Beardo ($360K/year)

Jeff Phillips, the inventor of the Beardo beard hat, came up with the idea after tying a scarf around his face while snowboarding and realizing it looked like a real beard. He refined the concept and launched the product, selling out of his entire stock within 25 days and earning over $40,000. Phillips used his previous business experience and design skills to bring the product to market, relying on his gut instinct and taking a gamble that paid off.

How much they make: $360K/year
Current team size: 4

Launching and Growing a Viral Ski Mask to $30,000/month

Beardo founder Jeff Phillips launched his unique product (a hat with a foldaway, detachable, and adjustable beard) with a rough plan in place, and within 25 days of launching, he had sold out of the entire year's stock (1,000 units) and made over $40,000, leading to expansion, international popularity and even a spot on 'Dragons Den.'

About

Jeff started Beardo over 18 years ago

Revenue

Jeff grew the business to $30K/month

Read this case study

Read by 6,648 founders

2. Bravery Co ($36K/year)

Emily, the founder of Bravery Co., came up with the idea for her business after going through three cancer diagnoses herself. Frustrated with the lack of stylish headwear options for cancer warriors, she started experimenting with scarves and found that they made her feel more like herself. She launched Bravery Co. in 2016 and has since attracted a loyal following by sharing her story and empowering other women going through similar experiences. With a successful crowdfunding campaign and recognition from various publications, Bravery Co. continues to grow and make a difference in the lives of cancer warriors.

How much they make: $36K/year
How much did it cost to start: $1K
Current team size: 1

Surviving Cancer Inspired Me To Start A Headwear Brand That Empowers Women

Bravery Co. is a company that empowers women with cancer through designer headwear for cancer warriors, earning an average of 3-5K profit a month and celebrating numerous PR coverage and awards.

About

Emily started Bravery Co over 7 years ago

Revenue

Emily grew the business to $3K/month

Costs

It cost Emily $1000 to start the business

Read this case study

Read by 2,220 founders

So... can you actually make money with a headwear brand?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

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Starting A Headwear Brand: Everything You Need To Know

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So... can you actually make money with a headwear brand?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

6. Lids

Shop Lids.com for jerseys, t-shirts, hats and more from official leagues & brands. Ship FREE to any store or on $50 orders online! LIDS: Any Team, Any Time, Any Where.

Where they're located: Indianapolis, Indiana, USA
Website traffic: 3.98M/month

7. New Era Cap

New Era Cap Co. is an international lifestyle brand with an authentic sports heritage that dates back 100 years. New Era is your Online Hat Store for all MLB, NBA & NFL teams. Shop Fitted, Snapback & Adjustable Hats, today.

Where they're located: New York, NY, USA
Website traffic: 1.73M/month

8. Melin

melin - Better headwear for better adventures.

Where they're located: Irvine, California, USA
Website traffic: 200K/month