Business Idea

Start A Headwear Brand

About

Starting a headwear brand requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell headwear, or selling headwear online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a headwear brand ➜

Key stats

market size
$26.2M
revenue (monthly)
$30K
starting costs
$43.6K
gross margin
30%
time to build
8 months
work from home?
Yes

About

Starting a headwear brand requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell headwear, or selling headwear online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a headwear brand ➜

Key stats

market size
$26.2M
revenue (monthly)
$30K
starting costs
$43.6K

 

gross margin
30%
time to build
8 months
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $525 $5,500
Website Costs $232 $6,500
Business Formation Fees $5,600 $20,400
Retail Business Expenses $0 $16,150
Inventory Expenses $350 $14,750
Software Expenses $150 $3,044
Advertising & Marketing Costs $75 $4,786
Other Expenses $0 $300
Total Startup Costs $6,967 $80,180

Successful Businesses

Business URL Rank
VRChat vrchat.com #20,917
Access Denied lids.com #32,152
New Era Cap neweracap.com #53,540
Billie Eilish billieeilish.com #65,248
Black Hat blackhat.com #78,984
Melin melin.com #102,445
Hats and Caps villagehatshop.com #107,634
Goorin Bros goorin.com #146,749
San Jose Giants Dugout Store sjgiants.milbstore.com #162,512
Shop Fashion Hats at One of the Best Online Hat Retailers Today! hats.com #170,360
Tilley tilley.com #181,828

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Meaningful business connections You never know who you will meet or get to work with for your headwear brand. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your headwear brand becomes an integral piece of their every day lives.
Easy to encourage "impulse buy" In the headwear brand, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.
Unlimited income potential With your headwear brand, there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.
Amazing perks and discounts Working in the headwear brand comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A headwear brand can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Low margins The gross margins for your headwear brand are typically around 30%, which can make it more challenging to incur new expenses and maintain profitability.
High employee turnover In the headwear brand, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a headwear brand, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

Marketing Ideas

  • 1

    Affiliate program

    An affiliate program is a way to reward people outside your organization to share your product.

  • 2

    Word of mouth

    The most tried and true way to grow a headwear brand is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 3

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to headwear brand.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜