7 Handbag Business Success Stories [2024]

Pat Walls

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Updated: November 19th, 2023

Start A Handbag Business

A handbag business involves designing, producing, and selling handbags and other accessories, such as wallets and clutches. The business can be run online through an e-commerce website or physical retail stores.

To run a successful handbag business, it is essential to have a unique and stylish product line that stands out from competitors. This can be achieved through market research, staying up-to-date with fashion trends, and offering a variety of materials, colors, and sizes.

Marketing and branding are also crucial for attracting and retaining customers. This can be done through social media campaigns, influencer partnerships, and collaborating with fashion bloggers and stylists.

Another important aspect is pricing and pricing strategy. It is essential to price the products competitively while considering the cost of materials and labor.

Finally, customer service is crucial to building a loyal customer base. This includes responding promptly to customer inquiries and complaints, offering excellent customer service, and providing flexible return and exchange policies.

Starting and running a handbag business requires creativity, attention to detail, and strong business skills. It can be a lucrative and rewarding venture with the right strategies and dedication.

Here are some real life success stories of starting a handbag business:

1. Ohrna ($12K/year)

Jhumkee Iyengar, a seasoned product design consultant, was inspired by her interactions with rural women in India to launch Ohrna, a sustainable and fair-trade lifestyle products brand. Drawing upon her expertise in design, Iyengar chose jute as the primary material and taught rural women artisanal skills to create handcrafted backpacks, totes, and more. Ohrna combines traditional techniques with contemporary designs and has trained and employed around 15 women, generating $12,000 in revenue in its second year.

How much they make: $12K/year
How much did it cost to start: $2K
Current team size: 2

On Starting A Handmade Sustainable Fair-Trade Lifestyle Products Brand

Ohrna is a sustainable lifestyle products brand that empowers rural women in India by providing them with training and resources to create embroidered jute products, with current revenues of around $12,000 and 15 women employed.

About

Jhumkee started Ohrna over 6 years ago

Revenue

Jhumkee grew the business to $1K/month

Costs

It cost Jhumkee $2000 to start the business

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Starting A Handbag Business: Everything You Need To Know

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So... can you actually make money with a handbag business?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
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4. Fendi Online Store

Shop for the best Fendi collections for women, men and kids online: fashion show looks, bags, accessories, jewellery and much more. Made in Italy.

Website traffic: 2.1M/month

5. DIOR

DIOR official website. Discover Christian Dior fashion, fragrances and accessories for Women and Men

Where they're located: Washington D.C., Washington, D.C., USA
Website traffic: 8.95M/month

So... can you actually make money with a handbag business?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. PRADA

Where they're located: New Orleans, Louisiana, USA
Website traffic: 3.64M/month