Start A Hammock Brand - Business Ideas
Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.
Over the past few years, the demand for hammocks has shot up.
The global hammock market is projected to reach $639 million in the next few years.
The demand for hammocks is growing among campers and outdoor enthusiasts due to the ease of installation and use. Hammocks are lightweight and ideal for carrying around when going for outdoor backpacking and hiking trips.
With hammocks' popularity rising, starting a hammock line today can be profitable. To start your hammock business, research the market to find out who uses hammocks more. You can be a hammock maker, a wholesaler, or a retailer.
Register your business and apply for the certificates you need to run a successful venture.
Starting a hammock brand requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell hammock, or selling hammock online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start a hammock brand ➜
Key Stats
Startup Costs
| Min Startup Costs | Max Startup Costs | |
|---|---|---|
|
Office Space Expenses |
$0 |
$7,000 |
|
Inventory Expenses |
$350 |
$14,750 |
|
Software Expenses |
$150 |
$2,794 |
|
Website Costs |
$13 |
$215 |
|
Advertising & Marketing Costs |
$0 |
$2,450 |
|
Total Startup Costs |
$513 |
$27,209 |
Case Studies
Successful Businesses
| Business | URL | Rank | |
|---|---|---|---|
|
|
Rothco |
rothco.com |
30,001 |
|
|
Therm-a-Rest |
thermarest.com |
185,555 |
|
|
Hammock Camping Outfitters |
hammockgear.com |
260,511 |
|
|
ENO |
eaglesnestoutfittersinc.com |
316,646 |
|
|
Toja Grid |
tojagrid.com |
366,124 |
|
|
DutchWare |
dutchwaregear.com |
500,934 |
|
|
Hammock Forums |
hammockforums.net |
504,836 |
|
|
Republic of Durable Goods |
republicofdurablegoods.com |
513,890 |
|
|
Hammock Beach Golf Resort & Spa. Official Website™ |
hammockbeach.com |
631,583 |
|
|
Hummingbird Hammocks |
hummingbirdhammocks.com |
636,153 |
|
|
Hatteras Hammocks |
hatterashammocks.com |
765,931 |
Pros & Cons
| Pros | Description |
|---|---|
|
Flexibility |
You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own. |
|
Ability to start your business from home |
It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning! |
|
Little startup costs required |
The cost to start a hammock brand costs significantly less money than most businesses, ranging anywhere from 12 to 27,209. |
|
Rewarding work |
Starting a hammock brand can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about. |
|
Scalable |
With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers. |
|
Traffic to your website |
A hammock brand gives people a reason to visit your website and to keep coming back to you! |
| Cons | Description |
|---|---|
|
Crowded Space |
Competition is high when it comes to your hammock brand, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies. |
|
Finding The Right Supplier |
Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section. |
|
Security Issues |
With any Saas business, data loss and security issues may arise throughout your process of building your product. It's critical that you understand exactly what you're responsible for and how to avoid potential issues down the road. |
|
Lack of benefits |
With a hammock brand, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming. |
|
Isolation |
Often times, as a hammock brand, you typically work alone and do not have much face-to-face interaction with other team members. |
|
Taxes |
As a hammock brand, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it. |
Marketing Ideas
-
1
Affiliate Program
Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.
Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.
The affiliate typically gets a unique link where clicks and conversions can be tracked.
-
2
Word of mouth
Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.
-
3
Social Media Advertising
Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.
According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.
Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
