7 Cafe Success Stories [2023]

7 Cafe Success Stories [2023]
Open A Cafe

Here are some real life success stories of starting a cafe:

1. Camper Cafe ($180K/year)

Beth Baxter (from Reading, UK) started Camper Cafe over 11 years ago.

$15K / month
2 founders / 2 employees

Case Study

My name is Beth Baxter and I co-founded Camper Cafe, a mobile coffee van business. The idea for our business started with my partner’s love for vintage VW campervans. He had a rusty old shell of a T25 Campervan given to him, that he wanted to convert into a trailer for his motorbikes.

Although we never really thought about this ever becoming more than just a lifestyle business, we found we were turning so much work away from that in 2019 when the company was turning over around £150k from working only 70 days of the year, we decided that I should go full-time to see the potential.


2. XO Marshmallow ($1.3M/year)

Lindzi Shanks (from Chicago, IL, USA) started XO Marshmallow about 7 years ago.

$108K / month
2 founders / 7 employees

Case Study

My name is Lindzi Shanks, and I am the co-founder and co-CEO of XO Marshmallow. XO is the premier gourmet marshmallow company in the world and home of the world’s first marshmallow café. We create delicious gourmet marshmallows in a variety of flavors from salted caramel to pistachio to our iconic Butterbeer.

While it seems marshmallow companies continue to be on the rise, XO remains the leader in this market because of our compelling lifestyle brand. Our customers (primarily millennials and GenZ women) want to support a brand that they can stand behind. From our beautiful packaging, quality ingredients, merch that allows the consumer to experience the brand beyond the mallow, and our mesmerizing social media accounts – we have created a brand that people want to support. It’s bright, colorful, fun, and puts a smile on your face – and frankly, the world needs a lot more of that right now.


Learn more about starting a cafe:

Where to start?

-> How much does it cost to start a cafe?
-> Pros and cons of a cafe

Need inspiration?

-> Examples of established cafe
-> Marketing ideas for a cafe

Other resources

4. DoorDash Food Delivery

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5. EzineArticles

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News, Markets and Analysis for the Food Processing Industry

  • Website traffic: 390K/month
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Pat Walls,  Founder of Starter Story
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