Florist Success Stories [2026]
Floral designers arrange live, dried, and silk flowers for decorative displays. Florists also help customers select flowers, containers, ribbons, and other accessories. Florist services can be fun and highly profitable. However, a florist must be creative and ready to work hard to see the business flourish.
In this list, you'll find real-world florist success stories and very profitable examples of starting a florist that makes money.
1. Milla Rose ($115K/year)
Ali Matkowsky, the founder of Milla Rose, came up with the idea for her dried flower arrangement business after receiving a dried flower arrangement for Mother's Day. She noticed the growing trend of people investing more in home renovation and decoration during the Melbourne lockdowns, and decided to create a brand that stood out from the competition. With her background in SEO and product photography, she launched her Shopify store and started selling arrangements through Google ads and organic Instagram followers. Within her third month, she made nearly $10,000 in revenue, leading her to quit her job and focus on growing Milla Rose full-time.
How much money it makes: $115K/year
How much did it cost to start: $250
How many people on the team: 3
Milla Rose, a boutique online flower arrangement business based in Melbourne, Australia, started as a side project in a bedroom and has grown into a nearly $10k a month business, with monthly revenue doubling since last year, selling almost 3000 arrangements to all corners of Australia.
