6 Florist Success Stories [2024]

Updated: November 1st, 2023
Become A Florist

Floral designers arrange live, dried, and silk flowers for decorative displays. Florists also help customers select flowers, containers, ribbons, and other accessories. Florist services can be fun and highly profitable. However, a florist must be creative and ready to work hard to see the business flourish.

Here are some real life success stories of starting a florist:

1. Milla Rose ($115K/year)

Ali Matkowsky, the founder of Milla Rose, came up with the idea for her dried flower arrangement business after receiving a dried flower arrangement for Mother's Day. She noticed the growing trend of people investing more in home renovation and decoration during the Melbourne lockdowns, and decided to create a brand that stood out from the competition. With her background in SEO and product photography, she launched her Shopify store and started selling arrangements through Google ads and organic Instagram followers. Within her third month, she made nearly $10,000 in revenue, leading her to quit her job and focus on growing Milla Rose full-time.

How much they make: $115K/year
How much did it cost to start: $250
Current team size: 3


With Just $300, I Started A Dried Flower Arrangement Business And Now Make $10K/Month

Milla Rose, a boutique online flower arrangement business based in Melbourne, Australia, started as a side project in a bedroom and has grown into a nearly $10k a month business, with monthly revenue doubling since last year, selling almost 3000 arrangements to all corners of Australia.

Alexandra started Milla Rose almost 4 years ago
Alexandra grew the business to $9.6K/month
It cost Alexandra $250 to start the business
Read by 3,396 founders

Learn more about starting a florist:

Where to start?

-> How much does it cost to start a florist?
-> Pros and cons of a florist

Need inspiration?

-> Examples of established florist
-> Marketing ideas for a florist

Other resources

4. MSU


5. Teleflora

Find flowers online and receive hand-delivered bouquets and gifts for any occasion with Teleflora. Order flowers online today!

Where they're located: Nashville, Tennessee, USA
Website traffic: 770K/month


6. Serenata FLOWERS

Website traffic: 1.45M/month