7 Fashion Influencer Success Stories [2024]

Updated: November 1st, 2023
Become A Fashion Influencer

Here are some real life success stories of starting a fashion influencer:

1. The Modest Man ($48K/year)

Brock McGoff came up with the idea for The Modest Man after struggling to find stylish clothing that fit his smaller frame. By creating thorough and helpful content catered to other "modest men," he was able to grow his audience and monetize his brand through advertising, affiliate programs, and brand partnerships. With almost a million monthly followers and generating $10-15k in revenue per month, The Modest Man has become a successful digital media brand in the men's fashion space.

How much they make: $48K/year
Current team size: 8

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Starting A Men's Style Publication Reaching A Million People Per Month

Learn how one entrepreneur built a million-person audience across various digital channels while generating $10-15k in monthly revenue through advertising brand partnerships, digital products, and affiliate programs with his digital media brand focused on helping shorter men dress better.

About
Brock started The Modest Man almost 12 years ago
Revenue
Brock grew the business to $4K/month
Read by 7,587 founders

2. Zoella YouTube Channel ($4.57M/year)

How much they make: $4.57M/year
Current team size: 6

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Zoe Sugg - From Bedroom Blogger to Entrepreneur

Case study: How Zoella earned over $5 million through YouTube, with almost a billion views and over 10.8 million subscribers, and leveraged her popularity to secure lucrative advertising and television opportunities.

About
They started Zoella YouTube Channel about 15 years ago
Revenue
They grew the business to $381K/month
Read by 1,038 founders

Learn more about starting a fashion influencer:

Where to start?

-> How much does it cost to start a fashion influencer?
-> Pros and cons of a fashion influencer

Need inspiration?

-> Examples of established fashion influencer
-> Marketing ideas for a fashion influencer

Other resources

5. Zoella YouTube Channel

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

How much they make:
Where they're located: Lacock, Chippenham, Wiltshire, UK
Current team size: 6

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6. The Modest Man

The Modest Man helps short men dress better and feel more confident by finding and wearing clothes that fit and flatter their body type.

How much they make: $48K/year
Where they're located: Tucson, Arizona, USA
Current team size: 8
Website traffic: 870K/month

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Starting A Men's Style Publication Reaching A Million People Per Month

Learn how one entrepreneur built a million-person audience across various digital channels while generating $10-15k in monthly revenue through advertising brand partnerships, digital products, and affiliate programs with his digital media brand focused on helping shorter men dress better.

About
Brock started The Modest Man almost 12 years ago
Revenue
Brock grew the business to $4K/month
Read by 7,587 founders

7. Influencer Marketing

Influencer is one of the best influencer marketing platforms in India. We connect you with top influencers from across categories to extend your brand reach.

Where they're located: Jacksonville, Florida, USA

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